back to article Flea market Xiaomi makes mad dash for growth

China's answer to the Grace Brothers department store*, Xiaomi, remains dependent on internet services for most of its profit, and smartphones for most of its revenue – and that's giving some analysts pause for thought. Xiaomi famously vowed to keep margins down to 5 per cent on its hardware, which puts more pressure on its …

  1. 89724102172714182892114I7551670349743096734346773478647892349863592355648544996312855148587659264921

    Xiaomi The Money!

    ...they completely took the piss by offering a total of "1 or 2" phones for £1 in dodgy nationwide competitions where it was impossible for anyone to win, except "Xiaomi The Money" staff

    https://www.theregister.co.uk/2018/11/13/xiaomi_sales_screwup

    I hope they sink without a trace

  2. Ledswinger Silver badge

    Re: Xiaomi The Money!

    So you you hate the company and will avoid its many excellent and great value products, simply because an intoductory marketing gimmick that was too good to be true turned out to be too good to be true?

    I've swapped the entire household fleet to various Xiaomi models, and recommend them to most people. Perhaps you'd prefer to look at an iPhone XS as Apple don't do frivolous marketing giveaways?

  3. airbrush

    Re: Xiaomi The Money!

    It was allocated by lottery apparently so only the lucky few got the phone.

  4. alexmcm

    Yeah but...

    they do make some brilliant stuff. I have their Amazfit Bip watch and the battery life on that thing is incredible. It only drops about 2% battery charge a day. I have gone over a month without charging it, love it. And from what I've read of the Mi8 and Poco they get great reviews as well.

    While you are probably right, and the company are going to burn brightly and then burn out, it is interesting to watch, and hopefully they inspire other companies to get a grip on things like battery life for smartwatches. It is such a relief to go from a Gear Fit 2 (which needed charging every day) to a Amazfit, which needs charging every five or six weeks.

  5. 89724102172714182892114I7551670349743096734346773478647892349863592355648544996312855148587659264921

    Re: Yeah but...

    With regret, I admit Xiaomi The Money! timing for offering lower price "flagship" imposter phones is good - Android phones are at the arse end of their product life cycle... unless phone designs supply more of what buyers want - whatever that is... or what the big phone manufacturers make them want ("People don't know what they want till they see it" - Steve The Christ) by developing new flip/fold/larger/smaller etc devices, it'll be a battle for the Android sphincter. To extend the product life cycle, Android OS needs to evolve to offer a more effective, desktop-like experience utilising larger screens than it does now. I hope they tank but it's unlikely, Xiaomi The Money! will drive Android phone prices down and probably kill Jesusphone sales.

  6. Phil Kingston Silver badge

    Re: Yeah but...

    I'm a satisfied Amazfit Pace user. And have long admired their mobile phone offerings even if never actually purchased one.

    Good luck to them I say.

  7. Ozumo

    Re: Yeah but...

    LARGER screens? "It's a pocket model. You have to wear the special trousers, though."

  8. Ian Emery Silver badge

    Your chart of phone models seems to be missing the Redmi Note series, which has always been their biggest seller; in the budget end of the market.

    Xiaomi Fanboi on his 4th Note series phone, starting with the original "Red Rice".

  9. Glen 1 Bronze badge

    Literally typing this on my just arrived A2 lite.

    It's replacing a nexus 6p with the much maligned "software update buggers battery" fault followed by battery replacement eventually causing a unrecoverable bootloop.

    First impressions: slightly smaller, but better to hold. shame about the notch. Feels nippier.

    Cost me £121 compared to the nexus 6p's £350 when new. I don't see anything in the mid to high end market that's worth paying several hundred pounds more for.

    NFC? Can count on one hand the number of times I used it on the 6P. It's got a finger print sensor and an SD card slot. IP68? Nice to have but not worth the cost.

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