'Why does it do that? Because it is worth a lot of money to Google'
No kidding... I'm not optimistic about GDPR reigning in privacy abuses anytime soon because of this cautionary note from Max Schrems / NOYB:
"Tech companies will likely do the maths on GDPR sanctions to see which problematic features are so profitable that they can afford to keep them running - or at least eat a one-time fine as an experiment in testing the EU"