back to article Emma's Diary fined £140k for flogging data on over a million new mums to Labour Party

Data-brokering biz Lifecycle Marketing (Mother & Baby) has been fined £140,000 by the Information Commissioner's Office (ICO) for illegally collating and flogging personal information of more than a million people. The Buckinghamshire-based business, also known as Emma's Diary, issues advice on pregnancy and childcare. It sold …

WTF?

UK's 11 main political parties

11 MAIN parties......wow is there really that many of them?

Somehow there just seems to be 2.5 and the 0.5 bit is the only thing that changes.

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Anonymous Coward

Re: UK's 11 main political parties

And there talk of a new one to take the center ground.

You know where the Liberals should be, although as Vince Cable is reputed to be one of the architects you wonder if its just a merger and rejig of the the Liberals (and the SDP before that!) with a few others.

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Re: UK's 11 main political parties

There is also talk of Bliarites in the Labour party splitting off to form a left leaning centrist party if they can't get rid of Corbyn. Labour splitting would pretty much remove them as contenders at the next election I think.

Pity there are no other real alternatives to vote for. The right is crap, the left is crap and the centre is full of ' Don't Kows' .

What the UK needs is a charismatic character who could drain the swamp and make Britain great again.........no...wait !

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Re: UK's 11 main political parties

"Pity there are no other real alternatives to vote for. The right is crap, the left is crap and the centre is full of ' Don't Kows' ."

And there are no alternatives to the "Don't know hows"

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Re: UK's 11 main political parties

There's always the Monster Raving Loony Party.

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Anonymous Coward

Re: UK's 11 main political parties

Sadly in many Labour held constituencies, they could put up a blind pig as candidate and it would still get elected with more than 50% of the vote. B.Liar only got in (according to my pa who was labour through and through) because he had the Trade Union Vote behind him.

Corbyn is a different beast with his 'Momentum' activists working to oust any sitting MP that won't to his hard line.

Mind you the Tory party is just as split so the next election (May 2019 is my bet) will be interesting.

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Re: UK's 11 main political parties

In England:

Tories, Labour, Lib Dems, Co-operative Party (they have 37 MPs in Westminster who sit with Labour)

In Scotland:

Add SNP to the above

In Wales

Add Plaid Cymru to the above

In Northern Ireland

DUP, Ulster Unionist, SDLP, Sinn Féin

That's 10 parties.

You could maybe add UKIP, Greens and Alliance

I believe some of the big English parties have separate registrations in Scotland and Wales.

So I guess you can find 11 main parties.

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Re: UK's 11 main political parties

>>Sadly in many Labour held constituencies, they could put up a blind pig as candidate and it would still get elected with more than 50% of the vote.<<

Not Just Labour, 126 (20%) MPs have been in place since before 2001. Many seats haven't changed 'owner' in decades, only 50 or so seats changed party (any direction) in 2017 and that nearly resulted in a change of government.

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Re: UK's 11 main political parties

@katrinab >>So I guess you can find 11 main parties.<<

11 - UKIP

No MPs but they do have 18 MEPs out of the UKs 73, (Con 18, Lab 20)

As of March 30 2019 there will indeed be only 10 major parties and 73 ex MEPs looking for a new way to represent us. (or a new trough if you prefer).

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Re: UK's 11 main political parties

There's always the Monster Raving Loony Party

I fear their trademark has become debased by blatant passing-off...

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Re: UK's 11 main political parties

There is also talk of OwenitesBliarites in the Labour party splitting off to form a left leaning centerist social democratic party if they can't get rid of footCorbyn

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Re: UK's 11 main political parties

Sadly in many Labour held constituencies, they could put up a blind pig as candidate and it would still get elected with more than 50% of the vote

Very much not just Labour. In many Tory seats they have put up a blind pig and they got elected.

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Re: UK's 11 main political parties

Given the typical labour held seat up here in the grim north, i'm not sure a pig, blind or not, would be that popular.

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Anonymous Coward

There is also talk ...

That would be a Monster Raving Ego Party, full of opportunists and importunists, but signifying nothing.

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Re: In many Tory seats they have put up a blind pig and they got elected.

And the things that pig had to do to get the nomination...

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Re: UK's 11 main political parties... Plaid Cymru?

I thought the leading Welsh party was Shrflyrnpchthryiacflwan (pronounced, "Dferfrywnnshpfaludnionfaelemlynmor").

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Re: UK's 11 main political parties

"What the UK needs is a charismatic character who could drain the swamp and make Britain great again.........no...wait !"

Are you talking about Johnson or Farage? Oh, the horror!!

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ICO huh?

Can I get them to find and fine the barstewards who sold on the details of my recent car insurance claim to a load of bottom-feeding accident claim management companies??

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Coat

Re: ICO huh?

Perhaps the ICO could randomly contact a load of people and find out if they’ve been approached about accident claims?

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Re: ICO huh?

"Can I get them to find and fine the barstewards who sold on the details of my recent car insurance claim to a load of bottom-feeding accident claim management companies?"

Not unless you register a complaint about it.

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Anonymous Coward

Checking sources....

Presumably, if the Labour party requested Experian to gather this data, and Experian gathered this from Emma's diary, then both parties should have used "due dilligence" to ascertain the data had been obtained legitimately? Have experian and labour been investigated and fined too for unlawful use of this data?

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Anonymous Coward

Re: Checking sources....

"Have experian and labour been investigated and fined too for unlawful use of this data?"

Unfortunately under the terms of the DPA, ICO simply doesn't have the power to do that. Under GDPR it does. Had these offences occurred in the last 3 months the penalties could be much larger and much more broad. It didn't so they aren't.

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Anonymous Coward

Should have been more given the domain

I'm fed up with these 'new mum' companies that are just there to collect information, because they're just preying on exhausted vulnerable new mums who's last thought it to worry about data privicy - and they shouldn't have to. £140k is not enough for the breach of human decency.

Though to be fair there's another similar company who are even worse - they've somehow managed to get their reps installed in hospitals who then patrol the maternity wards looking for exhausted mothers who'll hand over all kinds of data because they're (rightly) thinking about their baby and not about some fcukweasel data brokers.

/rant over

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Flame

Re: Should have been more given the domain

Though to be fair there's another similar company who are even worse - they've somehow managed to get their reps installed in hospitals who then patrol the maternity wards looking for exhausted mothers who'll hand over all kinds of data because they're (rightly) thinking about their baby and not about some fcukweasel data brokers.

I think about 10 years of community service washing used nappies by hand is appropriate for that kind of S@~%

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Re: Should have been more given the domain

"there's another similar company who are even worse "

You can always let the ICO know about them.

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You can always let the ICO know about them.

The ICO is completely swamped post GDPR and calls that are holding drop after 60 minutes.

They don't respond to email enquiries and their "Live Chat" function hasn't worked (for me anyway) since May.

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Re: Should have been more given the domain

>>reps...patrol the maternity wards<<

Anyone who isn't family, close friend or staff has absolutely no business being in a maternity ward.

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Anonymous Coward

Re: Should have been more given the domain

or let us know about them.

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Re: You can always let the ICO know about them.

They responded to me when I reported Sainsburys for having video cameras pointed at their card reader pin pads.

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Re: Should have been more given the domain

Calling themselves "Emma's Diary" sounds so much nicer than "Lifecycle Marketing". I wonder how many new Mums would have agreed to hand over their details if they'd been approached by the latter rather than the former?

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Unhappy

Talk about crawling out of the woodwork

... in just about every possible sense of the expression.

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Anonymous Coward

Targeting new mums? I thought they got rid of new labour.

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Anonymous Coward

14p?

So the fine for misusing my personal details is 14p?

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Meh

Re: 14p?

So the fine for misusing my personal details is 14p?

Not necessarily. If a company receives £X for your personal details and has to pay the ICO £Y as a penalty, then if £Y > £X it is a fine; but if £X > £Y then it is just a business expense.

It is slightly more complicated than that, since being fined isn't very tax efficient - they can't offset it against tax, but I'm sure a company can factor that into their pricing and they will be minimising their tax bill anyway. e.g. if the ICO can only fine £0.5M (not sure if that is true going forward with GDPR) then they are probably OK if they never sell anything for < £1M. i.e. to be profitable their misuse, in this scenario, should always be substantial.

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Re: 14p?

Indeed, 14p at most. On a big enough scale these fines become incidental costs.

The penalty should be assessed as starting from £10 per individuals data point and jail time for directors if the organisation can't pay up.

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Anonymous Coward

ONE MILLION pregnant idiots can not go wrong...

neeext!!!

p.s. how much was their operation costs, aka "fine", £140K? And how much did they make flogging that data? Not bad, not bad at all, certainly beats 9 to 5!

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m-k

so how much fine

for experian and labour party?

What?!

Oh, it's not illegal to handle and buy stolen goods... Well, all's well then!

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Re: so how much fine

Quite.

It takes two to tango.

Why no fine for Labour?

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So

Something politically evil happened with no Russians in sight? Color me shocked, shocked, I tell you.

And the credit agencies are a foe we know we can't overcome...

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Anonymous Coward

Re: So

Labour lost so clearly it wasn't the Russians as they only back the winners...

At east I believe that's the current thinking on vote rigging.

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Megaphone

These DPA fines are just a rounding error for the companies involved. Complete joke. The sooner GDPR demonstrates a fine up to the alleged "4% of revenue" the better, and then these cowboys might start behaving themselves.

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It'll happen, but the offences that are hitting headlines currently were committed under the old DPA.

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Anonymous Coward

When is a £140K breach of the DPA not a breach of GDPR?

I don't think we will ever see a 4% fine for any business over a certain size. Too many brown envelopes and revolving doors.

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DJO
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Re: When is a £140K breach of the DPA not a breach of GDPR?

When is a £140K breach of the DPA not a breach of GDPR?

When it was committed before the GDPR came into force.

You really do not want to give this or any government the ability to introduce new laws retrospectively.

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Experian CHARGED them?

I can't figure out why anyone paid Experian for this information. After all, Experian GAVE AWAY my personal information (along with that of millions of others) because they didn't have enough sense to patch a known vulnerability.

In the US, our alleged public guardians immediately swung into action, giving Experian a resounding "Now, now, don't do it again until next time!" No fine or other penalties, of course.

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A complication of teenage new mums?

To pinch a Lee Hazlewood song title "It's an actuality" that some of these new mums are under the age of 18, certainly prevalent around here, is there any special consideration given to Experian collecting their data from what are, effectively in modern terminology, still "children" themselves?

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Facepalm

That's gotta hurt!

A slap on the wrist like that must be oh, so painful!

/s

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Anonymous Coward

If political parties want our personal information

Can we get all the personal information of anyone running for political office published? (NOT the spin-doctored version)

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Pirate

Re: If political parties want our personal information

That should include their proper home address, not the address of the small 1 bedroom flat they've rented (or bought on expenses) in the constituency to adhere to the letter of the rules.

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Happy

He Just Wanted Love

Any near-sighted pig nominated for the house of commons would be nervously looking around his/her shoulder constantly for the fat figure of The Demon Butler grinning happily behind.

Still, I expect Dave to be in the house of lords within a few years, nominated in gratitude by the new prime minister, the Tyrant Trump of Demonland's Vicar in Britannia Magna: Lord Protector Nigel Farage.

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