back to article Car-crash television: 'Excuse me ma'am, do you speak English?' 'Yes I do,' replies AMD's CEO

Some of us love watching Formula One for the prangs and crashes – but we don't really expect them to happen before the race even begins. Yet, that's the only way to describe a live TV interview at the Chinese Formula One Grand Prix on Sunday, which went embarrassingly wrong. Former Formula One driver and Sky Sports telly …

Maybe he should have checked first?

You clearly don't understand (a) the nature of live TV, and (b) what the grid walk is...

It's not exactly the sort of thing that is scripted in advance...

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until i seen the person on videos did not really know who this person was any normal person would not have a clue who she was (and like you said this is a grid walk so your going to be talking to just about any one of 100 people you don't know them all on the grid)

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Anonymous Coward

Might not look scripted, but they've prearranged the interviews and for how long in advance.

Otherwise, you'd have some extremely dull paint drying moments with TV companies waiting in a line to interview Vettel etc.

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Re: Might not look scripted, but they've prearranged the interviews and for how long in advance.

Are you sure about that? Back when I used to watch F1 they were often moments they tried to get interviews with people but failed, so they trotted off somewhere else looking for somebody else to grab. Granted that was quite some time ago now

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Re: Might not look scripted, but they've prearranged the interviews and for how long in advance.

> Might not look scripted, but they've prearranged the interviews and for how long in advance.

Actually you are partially right and wrong. I have worked in outside broadcast at F1. Only certain interviews are lined up. A lot is flown by the seat of the pants.

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Re: Might not look scripted, but they've prearranged the interviews and for how long in advance.

Pretty much all of the gridwalk interviews is based on spur of the moment judgement, luck and being well-known enough that the drivers want to talk to you.

Brundle is pretty much the king of the art. I do remember one (not by Brundle) where the hopeful interviewer didn't have any luck. the entire gridwalk was basically repeating "Let's go and speak to <x> ... oh, he's gone to the toliet"

Keep it light, and keep doing something. Even if it goes horribly wrong the viewer will hopefully let out a sympathetic chuckle.

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Anonymous Coward

you're

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And to be fair to him, it's an international sport with many different nationalities present, in a country where you can't expect everyone to speak your language. It's not someone well known on the track, not a driver or a team boss etc.

To me it seems like a perfectly polite way to check that you can communicate in the language of the people watching on the other side of the world, before launching into a full blown series of questions that they might not understand a word of.

This feels like the result if a slow news day...

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EJ

Sometimes you wish they didn't speak English...

https://youtu.be/kBf0WudmKpM

From this year's 12 Hours of Sebring

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This post has been deleted by its author

Do you speak English?

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Monaco quote

I preferred his "you don't get many of those to the pound" quote at the Monaco GP.

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Lisa Su seems to be a real class act - no wonder why AMD is doing so much better.

Can you imagine any of her predecessors saying "I'm here with AMD" instead of "Back off, peasant, I'm the PRESIDENT, CEO, and all around BIG BOSS of AMD?"

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I really wish she had dropped that it at the end when he looked at all her passes. "Well as CEO of a multi billion dollar company there are a few perks...".

It was a longer interview than the article here makes out and Brundle rightly wasn't red-faced.

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You're in ...oh wait....

And given that the average high-educated, high profile Asian might be able to handle english, and sometimes even german in the written form, *nothing* in their education system prepares them for actually speaking it.

As any Fule who' bin there learns to his embarassment..

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Go Team RED

AMD and Ferrari.

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The modern F1 car is basically a wheeled computer,

I would have said that and then you get the occasional Kimi Raikkonen who accidentally runs over crewmates legs with his wheeled computer., but then I am reminded that Über's wheeled computer also ran over someone the other day.

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Re: The modern F1 car is basically a wheeled computer,

Räikkönen, race driver that he is, is a simple man. He sees the go signal, he goes!

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Re: The modern F1 car is basically a wheeled computer,

It's trite to say that Kimi accidentally ran over his team-mate - he did nothing wrong, and went on the go signal. You might as well say the rear jack man ran over his team mate, he didn't signal the tire hadn't been changed, or whatever bright spark came up with the idea that if the wrench spins one way and then the other then the tire has been changed.

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Re: The modern F1 car is basically a wheeled computer,

Which is also against the rules... basically to prevent this kind of thing.

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Well.... that was awkward penguin.

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Anonymous Coward

F1 is a Car Crash

Its been like that for a decade now imho. F1 aggressively pushing a pay-for-TV model hasn't helped! In the era where Alonso joined Ferrari, Fux Sports used to show F1 races 4 times a day on race day plus repeats.

Now? Races are rarely live and even then its just once. Nascar gets a higher priority than that, and its even more of a snoozeville. Look, lets see if this season breaks the tedium as its too early to tell. Meantime, Indycar a welcome replacement... As regards Brundle's awkwardness, sign of the times!

Imagine: In parallel universes they must have had amazing F1 seasons. We learned last year Alonso had a chance to join red Bull as Newey was about to peak at car design. But Alonso or his management shot themselves in the foot by insisting on a very short non-committal contract.

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Re: F1 is a Car Crash

I have not watched it for decades, but when I was a student around 1990 it was already so dull that the most exiting was the pit stop times.

We (engineering students) agreed it could be made more interesting by adding loops, a cross or perhaps a roundabout?

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Re: F1 is a Car Crash

How would suggest a race is shown live more than once? There is nothing at all wrong with having F1 on pay tv, in fact it's much better as there are no ads

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Last Hurrah?

Enjoy it while you can, punters. The rationale for F1* is that the technology once proven (supposedly) filters down into the marketplace. But the market is going to electric and autonomous driving. Will there be F1 in 20 or even 10 years?

* Real reason is that blokes like driving fast cars with screaming engines.**

** Real reason for declining popularity is the diminishing need to wear earplugs when watching F1 from the home straight. Now where's the fun if you cannot feel your sternum vibrate when the cars go past? Sheesh - modern pussies!

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Re: F1 is a Car Crash

To me, F1 has been "dead" for too many decades. I go back to Sterling Moss, Phil Hill, Jim Clarrk and others of their ilk during my childhood (not to mention many of the US NASCAR, Indy Car types (though it wasn't Indy Car back then)). No computers watching every foot of travel. No radio comms. Just man and machine vs. man and machine with someone with a sheet of paper in the pits running figures for fuel and speed. Oh.. and noise. Loud those engines were.

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Re: F1 is a Car Crash

They do need to sort out the media rights again. Hopefully something more along the lines of what Formula E are doing - their emphasis seems to be on fan engagement and large audiences.

An next year's Formula E car looks like something straight out of the Hot Wheels factory http://www.fiaformulae.com/en/news/2018/january/introducing-the-gen2-formula-e-car/

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Re: F1 is a Car Crash

in fact it's much better as there are no ads

Speaking as somebody who actually has Sky Sports - clearly you've never seen Sky Sports F1; there's plenty of ads.

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Happy

Re: F1 is a Car Crash

"it could be made more interesting". What about having the drivers change their tires alone, one by one.

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Facepalm

Re: F1 is a Car Crash

'What about having the drivers change their tires alone, one by one.'

Thanks. If I want to watch a bloke changing tyres I'll pop down to ATS in my lunch hour.

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Re: F1 is a Car Crash

"what Formula E are doing - their emphasis seems to be on fan engagement and large audiences"

I really want to like Formula E, but I don't. It's boring, way more so than f1. There's not enough power to make it visually impressive, the obsession with remaining charge just makes it feel like a resource management game, a load of failed f1 drivers makes it feel second class and and fan boost - really? Next year's rule change to give points for most economical lap shows that the organisers don't really care about racing. All in all it feels like a FIA PR exercise to the environmental lobby.

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Anonymous Coward

Re: F1 is a Car Crash

I stopped watching when it started costing £500 a year to watch live on UK TV.

The CH4 delayed highlights are worthless, as it's impossible avoiding accidently finding out the results these days

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Re: F1 is a Car Crash

I think anyone who has set up Scalextric tracks will have some ideas for jumps and banked corners.

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Re: F1 is a Car Crash

They do need to sort out the media rights again. Hopefully something more along the lines of what Formula E are doing

.. giving it to a broadcaster that does not care about it enough to show it consistently. You have to play guess the channel does not lead to audience retention. Will the next race be on Five, will it be Spike or will they find some other channel to dump it on.

their emphasis seems to be on fan engagement and large audiences.

Fanboost needs to die in a fire. Having a popularity contest contribute directly to the available power a driver has isn't racing. Sam Bird is at a massive disadvantage, I reckon most Brit racing fans are traditionalists so he never wins the vote yet he still brings home the points.

An next year's Formula E car looks like something straight out of the Hot Wheels factory

yep, the Gen2 car looks hot hot hot. They actually designed in the halo instead of just plonking it on top like a pile of scaffolding.

I love F1, i also love FE. I don't understand the "it's slower" argument. The cars in an F1 race are going slower than in Qualy yet you don't say there's no point in watching the race. The enjoyment in the race is in watching the drivers getting very close to each other indeed and battling to get past/stay ahead through corners. there's typically much more of that in FE than there is in f1 nowadays. That said, both series were blessed with cracking races this past weekend.

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Re: F1 is a Car Crash

I'm pretty impressed.... I had to look up what F1 was. Then I realized it was those cars from Iron Man.

I didn't realize people knew this much about people who drive around in circles over and over again.

I suppose it's cultural or something.

Is it true that these cars are meant to be as similar as possible and that the organizers strictly prohibit the teams from doing anything to modernize the vehicles beyond tuning them? Is it basically really well tuned Ford Model T technology? It's just an internal combustion engine with lots of electronics to tweak and tune them right?

From a technological perspective, are they allowed to do anything interesting outside of material sciences? Can they even do anything good with material sciences? Like could they make the body of a more advanced composite than their competition? Could they make something like a run flat tire using a carbon nanotube structure which would allow them three or four more laps without changing tires?

It disappoints me a little that AMD would spend so much money on something as wasteful as this. But I'd imagine that it helps them make sales.

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Re: F1 is a Car Crash

Thanks. If I want to watch a bloke changing tyres I'll pop down to ATS in my lunch hour.

Well, if you could get them to do it to a stopwatch, you might have passable telly.

Ok, maybe Youtube, no Vimeo...

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WTF?

Re: F1 is a Car Crash

@CheesyTheClown

Thry this thing called the Internet.

First hit for "Technology in F1" gives an insight....

http://www.racecar-engineering.com/category/technology-explained/

It wasn't really that hard to find.

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Re: F1 is a Car Crash

I stopped watching when it started costing £500 a year to watch live on UK TV.

F1 is live and free-to-air on German Eurosport (Astra 19.2E) .

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Coat

Re: F1 is a Car Crash

Formula E... The "racing" sport that's less exiting than a go-cart race, that gives a random reward to whomever manages to win that weeks social media likes competition, that races over really narrow race courses with super high fences that makes it feel like they are racing through a viaduct and hides any and all ability to view the scenery, that switches camera view every 3 seconds to make it feel dynamic and fast but only makes you nauseous, that can get away with making their cars look like they came from a "Speed Racer" comic because they are so slow the aero doesn't actually do much, that can't actually have a single car complete the relatively short race and needs to switch cars midway through a race. Yeah... No... --> The one with the driving gloves in the pocket -->

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Facepalm

Re: F1 is a Car Crash

"Races are rarely live and even then its just once"

What does that even mean?

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Re: F1 is a Car Crash

They still have some live ones on CH4. Next year, not so good (ie. none, IIRC).

By the way I successfully avoided the result of the Chinese GP until Monday, so it's not impossible.

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MJI
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Re: F1 is a Car Crash

I gave up when BBC stopped showing it live, then spoilered it on their news web site

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Anonymous Coward

'"Races are rarely live and even then its just once"

Someone wrote 'what does that even mean'... Let me have another bite... In Latam, throughout Alonso's Ferrari tenure Fux Sports 3 used to show every race 'Live' as it was happening. They then repeated the race up to 4 times throughout the same Sunday, and there were repeats throughout the following week too. Whereas at the moment, its rare for Fux Sports to show any Live races, and midweek repeats, that's all over!

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Re: F1 is a Car Crash

"I didn't realize people knew this much about people who drive around in circles over and over again."

Circles? I think you know more than you claim since you are confusing F1 with NASCAR.

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Re: F1 is a Car Crash

"switch cars midway through a race."

Really? I've never watched FE, but maybe they should be looking at ways for fast swap battery packs if they want to truly demonstrate the technological advancement and "trickle down" to road cars.

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MJI
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Re: F1 is a Car Crash

Watched in 1990s?

My favourite was the 1993 Hurgarian Grand Prix

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Re: F1 is a Car Crash

"the most exiting was the pit stop"

Well, duh. The only place they can exit in normal circumstances is the pits.

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Re: F1 is a Car Crash

"I go back to Sterling Moss"

Was he Stirling's more expensive older brother?

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Re: F1 is a Car Crash

"I didn't realize people knew this much about people who drive around in circles"

You're thinking of NASCAR. HTH.

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