Re: Another 'Platform' gets caught slurping
How many of you have a digital cable box? I think they use TCP. that means LOGS, and they know who YOU are. They know what channel you're watching at a given time, so they know what programs you're watching. There's no way in hell that the media companies aren't USING THAT to do their ratings schhtuff. No need for 'Nielson Families' any more. TV isn't over the airwaves, it's being decrypted and therefore (probably) requires you to fetch the temporal keys, so een satellite could be monitoring you.
And if they CAN, they DO.
Given that, the privacy of the kids watching disney and cartoon network and nickelodeon and any otehr channel with children's programming knows EXACTLY what commercials and shows they're watching. Don't forget the cable converter boxen that are watching YOU.
what, don't believe me? Verizon has a PATENT ON IT! (and there are others...)
"if a user is watching a television program, a traditional targeted advertising system fails to account for what the user is doing"
" the targeted advertising may be based on one or more ambient actions performed by one or more users of an access device"
"a user may be presented with targeted advertising in accordance with the user's specific situation and/or actions"
the document goes further to determine what it is you are doing while the 'media content' is being 'viewed', if you're paying attention, laughing, playing a musical instrument [these are in the document, search, you'll see] and whatnot, then TARGET ADVERTISEMENT based on (literally) the TV SET TOP BOX WATCHING _YOU_ - like a bad Yakov Smirnoff joke. Aside from it sounding like tin-foil-hat material, THIS SCHTUFF IS REAL!