back to article UK's Dyson to vacuum up 300 staffers for its electric car division

British sucker-tech biz Dyson’s pivot to electric cars continues as the company announced today that it is creating 300 new jobs in its ‘leccy vehicle division. The vacuum cleaner company, founded by James Dyson, is hiring 300 engineers to join its 400-strong electric car team, according to the BBC. The company declared its …

Page:

  1. }{amis}{ Silver badge
    Gimp

    ££££

    I hope their cars are cheaper compared to the rest of the market than the vacuum cleaners.

    1. Anonymous Coward
      Anonymous Coward

      Re: ££££

      And last a bit longer, and aren't made from weak, squeaky plastics.

      1. Oflife

        Re: ££££

        I bought a very used DC14 a few years ago for under £40. It does indeed squeak and rattle somewhat, mainly due to age. But not one part is cracked or broken and it does a great job. The plastic put me off at first but it seems very tough.

        Maybe more recent models have cut corners?

        1. Pen-y-gors Silver badge

          Re: ££££

          The cleaner is fine,if a tad expensive. (Current models are several tads expensive)

          But it would be nice if the could build a recharger that doesn't die after 2 years and 4 days - repeatedly. Just about to buy my third.

  2. Zog_but_not_the_first Silver badge
    Trollface

    Bet your life...

    They will have a cyclone, and a ball.

    1. Gordon 10 Silver badge
      Thumb Up

      Re: Bet your life...

      If they build them like those transparent balls from Jurassic World I'd be up for a Dysonmobile.

    2. Anonymous Coward
      Anonymous Coward

      Re: Bet your life...

      And an annoying smug Advert...

  3. Fizzle
    FAIL

    Dyson ain't quite wot it used-er to be

    To wit:

    1. Cheap plasticky hair-dryer costing £300/$300 - does anyone pay that for hot air?

    2. Dyson animal vacuum that uses off-the-shelf Panasonic motors and not the Dyson ones.

    Not to mention style over substance!

    I rest my case. Gawd knows what the cars'll be like. Get yer feet ready a la Fred Flintstone..

    1. firefly

      Re: Dyson ain't quite wot it used-er to be

      Someone's been watching AvE

      1. quxinot Silver badge

        Re: Dyson ain't quite wot it used-er to be

        ^

        Failure to chooch, and not skookum.

    2. silks

      Re: Dyson ain't quite wot it used-er to be

      Wife loves her Dyson hairdryer. Blokes don't have to understand, just agree...

      1. Teiwaz Silver badge

        Re: Dyson ain't quite wot it used-er to be

        Wife loves her Dyson hairdryer. Blokes don't have to understand, just agree...

        Hopefully not 'in the biblical sense', the mind squeaks more than the plastic at the thought.

        Unless the hairdryers have a 'secret' second feature.....

        1. FlossyThePig

          Re: Dyson ain't quite wot it used-er to be

          @ Teiwaz

          Unless the hairdryers have a 'secret' second feature...

          It's the Braun electric toothbrush that offers that.

    3. Anonymous Coward
      Anonymous Coward

      Re: Dyson ain't quite wot it used-er to be

      Used to have a DC01. That was a great machine.

      Recently used a DC25. It was not.

      I guess they are coasting on the name now.

      I also guess that Dyson himself has a lot of money stashed in tax havens, judging by his enthusiastic support of Brexit.

      1. Anonymous Coward
        Anonymous Coward

        Re: Dyson ain't quite wot it used-er to be

        "I guess they are coasting on the name now."

        Possiblyu, but I've read that in the early days they "coasted" on the positive word of mouth publicity they goit from the way they sent someone with a free replacement if your vacuum broke down .... a policy they only started because the reliability was so atrocious and paradoxically this meant there were huge numbers of people praising the company for their excellent customer service

      2. Anonymous Coward
        Anonymous Coward

        Re: Dyson ain't quite wot it used-er to be

        Oh, yeah. That nice Mr Dyson. Mr "Self-promoting manufacturer of plastic gimmickry"- sorry, Mr "British Industry"- who shut down his plant in England and moved it to Malaysia because it was cheaper. (#)

        Dyson- on top of his support for Brexit- sees the future for the United Kingdom as that of a low-tax, race-to-the-bottom, bargain basement tax haven.

        No doubt I'm sure he'd argue he'll move the factory back to Wiltshire once he can pay them a comparable rate of pay to that of Malaysia too. (And I'm sure housing costs et al in f****** Wiltshire will fall to similar levels). Because "let's become less like a Western European country and more like Malaysia" is everyone's vision of the post-Brexit future, isn't it?

        Well, it would sure as **** suit those at the top like him. Odious, hypocritical self-serving vermin.

        This is the free market, hard right Tory vision of Brexit that anyone remotely paying attention could see a "Leave" vote was endorsing.

        Don't get me wrong- the blinkered Little Englanders who voted "Leave" as a "F*** you" to Westminster- so blinkered and moronic they didn't realise they were enabling the very worst of those same tossers with their protest vote- deserve to be (metaphorically) hit with the results of their stupidity like Joe Pesci was at the end of Casino.

        Unfortunately, we're all going to suffer because of them.

        Still, at least Scotland paid attention in 2014 when the Unionist apologists "warned" us that our place within the EU would be at risk if we voted for independence. I'm glad we trusted them and our membership is safe and isn't being taken away from us against our will anyway. Oh, wait...

        (#) I like how there's a Telegraph article from 2005 in the search I linked above saying "Dyson is making pots of money for Britain by going to Malaysia". Significantly less so after moving it offshore in 2009, I'll bet, and certainly not if he succeeds in his "no corporation tax et al" vision of low-rent Britain.

        1. Anonymous Coward
          Anonymous Coward

          Re: Dyson ain't quite wot it used-er to be

          Oh, and one thing I didn't get in before the 10 minute edit cutoff.

          Watch out for those same hard-right Leave champions looking for scapegoats once the shit hits the fan and the aforementioned protest voters in the English "regions" and Wales get disillusioned and angry. Guaranteed they will be seeking to blame anyone who didn't/doesn't go along 100% with their "Hard Brexit" plans (#) and paints their attempts to mitigate the worst excesses of the Tory hard-right (and ex-UKIP) vision of Brexit as "sabotage" or similar.

          (#) Which was never voted for- all we can say was that people voted for "Leave", whatever that was supposed to mean (##), not the Tory right's favoured vision. But then, given they were the ones who drove the whole thing, and would most likely be in power if "Leave" won, it was bleeding obvious what direction it would take and what anyone voting "Leave" would be getting, whether or not they endorsed it.

          (##) Spoiler; it wasn't supposed to mean anything. It was Cameron's woefully misjudged attempt to placate his own party's internal political dissent by throwing them a bone that was meant to go nowhere. Yep, the future of the UK was- and is- treated as a political football purely for the purposes of the Tory party.

          1. pxd

            Re: Dyson ain't quite wot it used-er to be

            (##) Spoiler; it wasn't supposed to mean anything. It was Cameron's woefully misjudged attempt to placate his own party's internal political dissent by throwing them a bone that was meant to go nowhere. *****Yep, the future of the UK was- and is- treated as a political football purely for the purposes of the Tory party.****

            ***** This ^^^ times 10^06. pxd

            1. TRT Silver badge

              Re: Dyson hair dryer...

              I agree. It really doesn't suck.

              1. Tim99 Silver badge
                Coat

                Re: Dyson hair dryer...

                "I agree. It really doesn't suck." It blows?

            2. Anonymous Coward
              Anonymous Coward

              Re: Dyson ain't quite wot it used-er to be

              And yet Leave not only got more votes than Remain, but they got more votes than the Conservatives got in the previous election (the one where the manifesto promised a referendum). Was it misjudged by Cameron? Certainly. Maybe he assumed that the Labour Party would help the country and come out clearly for a Remain vote. But oh no, Labour did what they always do, prevaricated and screwed the country for their own political gains rather than behave in the best interests of the country.

              It's clear Corbyn doesn't have a clue either. He disagrees with his own party's policy on Europe. At least Cameron had the honour to quit when he realised he was on the wrong side of the vote/party/country.

          2. Dave 15

            Re: Dyson ain't quite wot it used-er to be

            Wrong thread.But to answer you Leave is perfectly simple and easy to understand even for a remainer. It means to leave the EU. The EU consists of a load of rules and regulation to create a single customs and free trade area. So leaving means leaving that (and the proposed united states of europe, european army, european foreign policy et al)

            There is no such thing as a 'soft' Brexit because leaving does NOT mean staying in all the institutions of the EU.

            Even a remainer should be able to understand that but they want to remain so continue to fight and muddy the waters in an attempt to remain.

            1. Doctor Syntax Silver badge

              Re: Dyson ain't quite wot it used-er to be

              "Even a remainer should be able to understand that"

              Oh, we understand all that. We just don't believe that the pixies will be along immediately afterwards to scatter the magic dust to ensure that lots of people don't lose their jobs. It might even work out after a decade or so but by then we'll be a decade or so behind all the other economies.

              Alternatively we'll have been let back in on condition we give up the £ and a few other concessions which will be seen as worthwhile. There'll be no Leave opposition to that as nobody but nobody will ever admit to have voted leave and the outcome of the referendum will be seen as a huge statistical puzzle. BoJo and the like will be insisting that this was their essential idea all along.

              A third alternative is that it won't happen as either it will mean the collapse of the Good Friday agreement with a hard border in Ireland or a collapse of May's agreement with the DUP as the alternative is a hard border down the Irish Sea.

            2. Anonymous Coward
              Anonymous Coward

              Re: Dyson ain't quite wot it used-er to be

              @ Dave 15; "But to answer you Leave is perfectly simple and easy to understand even for a remainer. (#) It means to leave the EU."

              Precisely. That was the wording on the ballot paper, nothing more. (##)

              So if (assuming I understand you correctly), your case rests on the assertion that leaving the EU must inherently imply a Hard Brexit... how *exactly* does that correlate with (e.g.) Norway? It isn't an EU member- period- yet remains within the single market for most purposes and isn't remotely close to the Hard Brexit scenario by any reasonable measure.

              Oh, and please don't try "oh, well, that's not what people thought they were voting for / were actually voting for" or a 'No True Scotsman' fudge along the lines of "well, Norway isn't *really* outside the EU except on a technicality". You were trying to legitimise your favoured outcome based solely on what was actually voted for- you wanted to live by that sword, you can die by it as well.

              Or you can admit that the vote said *nothing* about a Hard Brexit, and any attempts to do so are guesswork and self-serving assertion about what people wanted without any clear-cut evidence.

              The blunt truth is that there are numerous possible scenarios, regardless of what the Hard Brexit camp would like us to believe. Unfortunately, they happen to be the ones with the power to pull the strings of a Prime Minister incompetent enough to call an unnecessary general election, fuck it up and- through no-one else's fault but her own- leave herself at their mercy to stay in power.

              (#) Oh, I get it... Hurr, hurr, remainers are stupid!!! Sick burn, dude- you got us there!

              (##) The question on the ballot was "Should the United Kingdom remain a member of the European Union or leave the European Union?"

            3. strum Silver badge

              Re: Dyson ain't quite wot it used-er to be

              > It means to leave the EU.

              It doesn't mean leaving EEA, or EFTA or any sensible arrangement of like-minded peoples.

              It certainly doesn't mean drifting off into the Atlantic, next to Rockall.

              Those who pretend that 'leaving the EU' is a simple concept, are themselves beyond simple.

              1. Anonymous Coward
                Anonymous Coward

                Re: Dyson ain't quite wot it used-er to be

                "Those who pretend that 'leaving the EU' is a simple concept, are themselves beyond simple."

                Or disingenuous.

          3. Dave 15

            Re: Dyson ain't quite wot it used-er to be

            It was the one and only thing Cameron did that he should be proud of. For 40 years after Heath lied to the public politicians have been denying the public a say in the most important decisions on this country - the giving away of our control over our own destiny to other foreign powers, whether you claim that we are 'sharing' or whether you acknowledge that we have 10% of the votes in a block who fundamentally disagree with us and most of whom have a dislike and distrust of us, many of whom actively ignore or break the rules they create in the forum so they can benefit mostly at our expense (see the balance of payments, unemployment and debt compared to 1970)

            Cameron needed to have the referendum because UKIP were gaining in strength (3rd largest by vote and getting very very close to the two leading parties) and were on a trajectory to make those dramatic breakthroughs in the first past the post that would have seen them actually able to form government

            The French are ignoring the voices of their people and denying them a say, the Danes and Swiss have worked around results of referenda to blatantly disregard their people wishes on joining euro (Danish) and freedom of movement (Swiss). The Irish and others have been asked again when rejecting treaties after meaningless sound bite promises that were subsequently not delivered.

            The only politician in europe in the last 40 years to actually listen to the people and take the action needed was Cameron It pains me that it had to be a Conservative on the ropes to be the only one brave enough but it was.

        2. Stuart21551

          Re: Dyson ain't quite wot it used-er to be

          "Don't get me wrong- the blinkered Little Englanders who voted "Leave" as a "F*** you" to Westminster- so blinkered and moronic they didn't realise they were enabling the very worst of those same tossers with their protest vote- deserve to be (metaphorically) hit with the results of their stupidity like Joe Pesci was at the end of Casino."

          Interesting parallel 'cross the pond -

      3. Doctor Syntax Silver badge

        Re: Dyson ain't quite wot it used-er to be

        "I also guess that Dyson himself has a lot of money stashed in tax havens, judging by his enthusiastic support of Brexit."

        Dunno about his stash but his manufacturing is done overseas. Why should he worry about any problems Brexit causes British manufacturers? SEP.

    4. Trigonoceps occipitalis

      Re: Dyson ain't quite wot it used-er to be

      "does anyone pay that for hot air?"

      MPs - £76,011 + millions in pension rights.

      1. jelabarre59 Silver badge

        Re: Dyson ain't quite wot it used-er to be

        "does anyone pay that for hot air?"

        MPs - £76,011 + millions in pension rights.

        I was going to say the same sort of thing, except about US Congresscritters

  4. Anonymous Coward
    Anonymous Coward

    If he does it I reckon they'll clean up otherwise they are just blowing hot air. My puns suck.

  5. John H Woods

    At last ...

    ... an electric car you can hear coming. From a mile away.

    1. Steve Davies 3 Silver badge
      Coat

      Re: At last ...

      That's because it can't decided if it wants to 'suck' or 'blow' (not saying of what though...)

      Coat with a thermal hand warmer in the pockets.

  6. x 7

    go to any municipal tip and the recycling is full of Dyson vacuums which have been dumped because the owners can't work out how to empty the cyclone filters.

    I predict Dysan cars will get scrapped for similar trivial reasons, like maybe not understanding how to recharge them

  7. Sureo

    Maybe they've figured out a way to use those bladeless fans for propulsion.

  8. Anonymous Coward
    Anonymous Coward

    The clear plastic DC03...

    Can't remember how many wands (handles) our DC03 went through, but it would always fall back on the handle and break the clear brittle plastic. (The grey/yellow solid colour ones were stronger) . Spares were cheap though, once out of warranty.

    To say they have design flaws is an understatement, over-rated.

  9. PiltdownMan

    Still using my DC01

    But hell, I could never afford £500,000 for a Dyson "D5" electric car.

  10. M7S
    Coat

    Noting that Dyson also briefly did washing machines

    and also referencing the tech used in their main product lines, I'd trial the DysonMobile by taking it for a spin.

    1. PiltdownMan

      Re: Noting that Dyson also briefly did washing machines

      Yeah, me and Mrs PiltownMan had one of those. It was great until the gearbox went. No parts available by that time. A VERY expensive paper weight!

      1. TRT Silver badge

        Re: Noting that Dyson also briefly did washing machines

        Yep. Spares for that... you got rinsed.

    2. TRT Silver badge

      Re: ... taking it for a spin

      1400 rpm.

  11. dinsdale54

    Dyson have been doing a lot of work on electric motors for the last few years, particularly permanent magnet motors. A lot of this should be directly applicable to EVs - witness Tesla's recent move to permanent magnet motors for the model 3. If you have already solved many of the difficult problems - control, efficiency - starting the motor in the right direction etc. then scale the torque up and revs down and you have a very efficient EV motor.

    1. Nifty

      True, and Dyson had better anticipate patent trolling from big German electrical concerns

  12. Milton Silver badge

    Innovation = Brightly coloured plastic

    And I'll probably be the 10,000th person to avow lukewarm interest in electric cars that are launched with vast marketing hype for their amazingly new, innovative, radical, smashingly imaginative and incredibly clever new idea ... that had only been around for 30 years before Dyson re-invented it in lumpen, garish primary coloured chunks of plastic, thereby providing something objectively no better than its rivals but costing three times as much. Talk about an Idiot Tax.

    Then again, perhaps that analogy is more apt than I thought. Maybe people buy Dysons for the same reason they buy Apple stuff: so they can make sure people know they have one.

    ...

    I'm begininng to think I'll make my first billion manufacturing and selling SAMEs¹. Marketing will emphasise only one feature: a SAME is really expensive. When you hand over £1000 you can be sure you'll get something that cost us much, much less to make.

    ¹ Shiny And Most Expensive. It's a piece of beautifully curved, shiny—veeery shiny—material with an eyewatering price engraved into its surface. It comes in white, black or pink. Designed to fit comfortingly into the hand or be left ostentatiously (price side up) on the desk.

    (For an extra, huge fee you can have your name engraved below the price. And be sure to upgrade every Autumn, because the radiusing of the corners will change, and you don't want to be ostracised because you're using last year's SAME.)

    1. jelabarre59 Silver badge

      Re: Innovation = Brightly coloured plastic

      I'm begininng to think I'll make my first billion manufacturing and selling SAMEs¹. Marketing will emphasise only one feature: a SAME is really expensive. When you hand over £1000 you can be sure you'll get something that cost us much, much less to make.

      Sorry, the NoPhone already undersold you.

    2. John Brown (no body) Silver badge

      Re: Innovation = Brightly coloured plastic

      "It comes in white, black or pink."

      No, no, no!!! A real SAME only ever comes in the colour the manufacturer chooses. If the give the customer a choice then you are devaluing it. Choice waters down the brand.

  13. Dave 15

    Electric... yet another failure then

    Even the Tesla has an unacceptable charge time. 20 mins for half a charge if you can find the right type of charge point. Thats 150 miles in fairly ideal conditions (not cold, not dark, not snowing/raining etc)

    I regularly have to drive longer distances and stopping for that long is not going to work. Then look at a motorway service station - 20 pumps, all dispensing 300 or so miles worth of fuel in around 5 minutes, this means you are going to need 4 times as many for the time and then twice that for the range - so some 160 of these high power chargers at every motorway service... wow, some infrastructure cost.

    Fireless steam is THE way to go

    1. Alan Brown Silver badge

      Re: Electric... yet another failure then

      "so some 160 of these high power chargers at every motorway service.."

      How many car parks are there at the services?

      The only reason you have a filling station is because the stuff you're filling the car with has a nasty tendency to catch fire if you look sideways at it, so it needs special handling procedures.

      Vs drive into the services car park, plug in and go grab lunch.

      1. John Brown (no body) Silver badge

        Re: Electric... yet another failure then

        "Vs drive into the services car park, plug in and go grab lunch."

        You can only have so many lunches in one day.

Page:

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Biting the hand that feeds IT © 1998–2019