back to article ASA tells Poundland and its teabagging elf: Enough with the smutty social ninja sh*t

The UK's gummy-mouthed Advertising Standards Agency has given Poundland a gentle spank over a series of smutty tweets and posts on Facebook published over the Xmas period. The budget store positioned toy character Elfie at the centre of the double entendre laden #ElfBehavingBad* campaign, eliciting complaints from 85 people …

Thank Bob the ASA don't have the power to censor radio shows - but by this it appears they don't have a "Clue" either.

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Anyone old enough to understand the humour in Clue is going to be old enough to cope with the smutty innuendo. And I'm pretty sure no-one under the age of 45 listens to Radio 4 anyway (though I wish I'd tuned in before I reached that age!).

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What prudes. It's not as though there isn't a tradition of accepting the exposure of children to double entendres. What, for example, is more British than taking your children to a Christmas Pantomime? The double entendre's are equally if not more obvious and just as "bad." It just goes above the children's heads and that's part of the fun of it.

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Ditto, the Tussauds Waxworks in Blackpool has blown-up (as in poster sized, not exploded) traditional double entendre Blackpool post cards all over the walls as you walk round. Just something to have a titter about.

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But a gaggle of women...

viewing a buff male undressing to take a bath from behind a one-way mirror is clearly neither voyeuristic nor offensive.

Pff!

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Re: But a gaggle of women...

Is this IRL? Because I'd say it is voueuristic. of course it is.

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@Hollerithevo

It references an advert shown in the run-up to Christmas, and has essentially quoted the script of that advert.

Coca-Cola have run several adverts on the same theme (of groups of women ogling male flesh), although theirs were marginally less overtly sexual in nature.

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Re: But a gaggle of women...

This p.o.s.

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Re: But a gaggle of women...

Those of you hitting thumbs down... why, exactly?

I find the advert contemptible; it presents an unrealistic male body image, portrays these women as fixated on appearance, is overtly sexual in nature and if the sexes of the participants had been the other way around would have never even been aired. Not that perfume adverts ever seem to make any sense; they sell you the image of course; Johnny Depp with a shovel in the sweltering desert heat next to a road and a dead animal isn't a fragrance I'd think would be too popular, nor is essence of wet tiger, or eau du battleship.

I posted a link as some people don't seem to have seen it.

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Bah

If they want a double-entendre then I'd love to give them one.

(Oo-er matron etc.)

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Re: Bah

Came here for this comment. Was not disappointed.

Very good, all.

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84 people obviously don't have better things to do with their time.

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According to Poundland, tens of thousands of people commented or shared the posts, so I'd say that there are tens of thousands of people who obviously don't have better things to do with their time!

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Ladies and gentlemen we have found one of the 84!!!!

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Anonymous Coward

Maybe it has something to do with 1984 and censorship?

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@ Wolfetone

I love that the "one" was at least consistent enough to down vote both of your posts!

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I'm glad they can't report comments on El Reg to the ASA.

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"I'm glad they can't report comments on El Reg to the ASA."

Indeed not, otherwise I would now be in serious trouble:

"The Register: Making you more productive, more attractive and generally a lot richer, financially! People will want to know YOU!"

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Windows

84 people obviously don't have better things to do with their time.

Whereas all the other people on teh twitters*...

*and me and @woldetone here obvs.

More constructive use of time---->

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Anonymous Coward

Is this anything to do with that "new" Christmas tradition, elf on your self?

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Apparently, indoctrinating children into the surveillance state is en vogue.

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Angel

I'm trying to figure out how Twinings determined it was their tea bag. It looks like a Lipton bag to me but it could be any number of tea bags.

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They [Twinings] also don't seem to have realised that they have distanced themselves from any kind of sense of humour whatsoever.

Good on Poundland for not bowing and scraping with some kind of pathetic apology. Apparently someone still has teabags in this country.

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Joke

I'm trying to figure out how Twinings determined it was their tea bag

"I like my tea like I like my women - loose"

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I like mine like I like my cocoa

Hot, sweet, rich and thick.

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I'm trying to figure out how Twinings determined it was their tea bag.

There was a Twinings box behind the Elf in the original ad. An updated version removed the box.

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What amazes me here is that Poundland should have come out of this campaign looking bad for just not being funny. Instead they've come out ahead due to the contrast with proclaimers of moral outrage.

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Re: How long...

@waldo kitty

The original Elf/teabag/woman image had the product box shown.

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Anonymous Coward

"I like my tea like I like my women - hot, dark and wet in my mug"

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Re: I like mine like I like my cocoa

Hot, sweet, rich and thick.

and dark brown and tasting of chocolate?

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There was an original image with a Twinings Tea Bag box included.

Twinings whinged

So a new image (sans Twinings box) was created and original tweet deleted.

I'll admit to viewing the odd Poundland tweet (as friend tipped me off that they were silly & puerile and so right up my street)

HTH

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Re: My idea of a perfect date

Sweet, brown and very sticky.

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Re: I like mine like I like my cocoa

I must be doing it wrong then.... I leave my women like I take my coffee: cold, dark, and bitter

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Pint

Poundland pulled a blinder here

Whilst I am not a believer of the phrase "There's no such thing as bad publicity" - Poundland have played a beauty here. I expect that the majority of those that complained have never set foot in a Poundland and never will, so they haven't lost any custom, but got themselves a glut of free advertising just before the Christmas break!

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"I want to poker" isn't demeaning to women. It's demeaning to ugly women.

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How brilliant

Is that good old fashioned 1970s British humour?

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Facepalm

Dear World

This...

Feeling grumpy.

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Fondly referencing 'Carry On',...

... if Poundland think 70s references are relevant and defensible, I challenge them to make a series of adverts based on the 70s TV series 'Love They Neighbour'.

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Anonymous Coward

Re: Fondly referencing 'Carry On',...

Hey, Grunty - see that thing waaaay over in the distance?

That's the point. You missed it by that much.

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Anonymous Coward

Re: Fondly referencing 'Carry On',...

Both my parents are from the West Indies. Their favourite shows were Love thy Neighbour and the Black and White Minstrel show. The found Love Thy Neighbour hilarious as it made fun of bigots and racists, even though they experienced real racism. I have no clue why the liked the Minstrel show. Poor taste?

They didn't know they were meant to be offended.

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@A/C Re: Fondly referencing 'Carry On',...

The found Love Thy Neighbour hilarious as it made fun of bigots and racists

The scary thing is that some people don't understand this level of humor and don't realize that Alf Garnett, Al Murray's The Pub Landlord, etc are the ones being laughed at.

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Re: Fondly referencing 'Carry On',...

Watch "Love Thy Neighbour" without your own racial preconceptions and you may see it for what it really is, a comedy about some equally bigoted guys being made to look pathetic childish and small by their wives. Eddie was an ignorant fool with too big a mouth and Bill was a hothead ready to rise to any perceived insult.

I am so sick of being criticized for my sense of humour by those with none at all.

Roll on the summer... hopefully the snowflakes will melt away.

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Re: @A/C Fondly referencing 'Carry On',...

The people who get the joke are laughing at them, and the people who don't realise it's an elaborate act laugh along with them. Win/win for the comedian concerned!

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Re: Fondly referencing 'Carry On',...

and I was accused of missing the point. It's not relevant that the show was more about two pig headed men. It's whether you'd dare to make a show like that _now_ . So citing 70s mores as a defense for the 'humour' in the Elf ad campaign really isn't relevant today, is it?

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Nowt wrong with a bit of smut, but Poundland should be soundly punished for publishing ads that aren't remotely funny or clever.

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...ads that aren't remotely funny or clever

well you see the problem started when they got the quote from the advertising agency...

How much?

Pound.

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Re: ...ads that aren't remotely funny or clever

"well you see the problem started when they got the quote from the advertising agency...

How much?

Pound."

Now THAT was funny :D

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We ask that you send a strong signal that you are supportive of creativity in advertising.

Nothing against smutty, but I think they're flattering themselves when they call it "creative".

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Coat

Storm in a teacup?

Sorry, but someone had to say it.

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Obviously this is an elfin safe tea directive.

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