Big-scale re-branding is generally a side effect of serious product problems. It also rarely ever works, it's often the last-ditch attempt to save a foundering corporation. How long until Citrix joins Blackberry circling the drain?
Citrix will try to reinvent itself with integrated cloudy products – and ditch some of its long-standing brands in favor of a naming scheme without the Xen badge it has nurtured for years. An internal staff memo, obtained by The Register and which we understand has been shared with industry analysts under non-disclosure …
is the software equivalent of rearranging the deckchairs on the Titanic.
"...innovative and holistic solutions."
So, less effective than a placebo?
It seems to be impossible
That Citrix will ever stop their irritating and confusing rebranding efforts... This is so silly!