back to article No, BMW, petrol-engined cars don't 'give back to the environment'

BMW claims that its electric i3 car has “zero emissions” and is a “really clean car [that] helps to give back to the environment”. Ad regulators have ordered it never to say that again – pointing to the Beemer’s petrol-fuelled auxiliary engine. The Advertising Standards Authority declared that the BMW i3’s “range extender”, a …

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Nice to see some backbone here

I can't say I don't like Beemers, but I will readily admit that this is pushing things too far.

First of all, I have yet to hear how heavy-metal-polluting batteries are any better for the environment than carbon-monoxide emissions. Then there's the fact that, yeah, an electric car containing a fossil-fuel-burning engine is definitely not a zero-emission car.

So good on the regulators for stomping on this nonsense.

It's hard enough to be ecological as is without needing marketing to muck things up even more.

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Re: Nice to see some backbone here

Strange how BMW do this on the same day as LEVC are announcing their new "green" London taxi. Like the BMW the LEVC is electric with a "generator" acting as a "range extender".

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Re: Nice to see some backbone here

The LEVC units are intended to be electric in the smog zone with the generator only operating outside the congestion area.

In that respect they're low polluting, but only just.

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Re: Nice to see some backbone here

Like the BMW the LEVC is electric with a "generator" acting as a "range extender"

Well, on that principle, my car is also green. It has a 12v battery that gives it limited electric-only range (as long as I crank the starter motor with it in gear) and an inline-6, 3-litre, 325hp range extender motor.

No need to thank me, Mother Gaia. Just happy to do my bit.

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"Green Prince of Darkness" at FauxScienceSlayer > photovoltaic fraud

There is NO greenhouse gas, NO green energy and NO peak oil.

"Becoming A TOTAL Earth Science Skeptic" at FauxScienceSlayer

"Fracturing the Fossil Fuel Fable" on Abiogenic Oil on Earth

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Re: Nice to see some backbone here

"LEVC is electric with a "generator" acting as a "range extender""

I didn't know that from the BBC news piece about it, I was wondering how they would get their 600 mile claimed range between charges, why not just be honest and call it a hybrid?

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Anonymous Coward

Re: Nice to see some backbone here

"why not just be honest and call it a hybrid"

Generally speaking, hybrid is understood to be a dual drive system. In the generator versions (where the engine doesn't drive the wheels directly), it's a series-hybrid.

Arguable, they are far better than a normal hybrid, as you can run the engine constantly at its most fuel efficient rpm, which you can't do on a regular car, hybrid or otherwise.

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Boffin

Re: "Green Prince of Darkness" at FauxScienceSlayer > photovoltaic fraud

There are no dinosaurs left to liquefy, so "Peak Oil" is most definitely a thing, whether we have reached it yet or not.

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Meh

"He's not the messiah!"

I wonder if they told them to go and sit on the naughty step too?

Punitive penalties to be applied to the head of marketing through to the CEO (or equivalent) including everyone who has an approval of such statements as are determined erroneous. Maybe then they'll stop makingsh it up!

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Anonymous Coward

Re: "He's not the messiah!"

Can you imagine the arse-ache if you had to involve the head of marketing and CEO in every single external statement? This isn't just adverts either, it's brochures, manuals, etc, etc...

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Pirate

Re: "He's not the messiah!"

Big cheeses are more than happy to take credit for corporate success due to their "guiding influence" when salaries and bonuses are being decided, even if they weren't involved with the minute details. But the moment there's a hint of corporate failure, it's always the fault of "rogue employees" who kept us in the dark, with no questions asked about oversight, who hired them or why, and who benefited most from the "rogue" behaviour.

"Your department is performing unexpectedly well this quarter. Is there anything you want to tell me?" said no CEO, ever!

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Re: "He's not the messiah!"

"if you had to involve the head of marketing and CEO in every single external statement"

Why would you need to do that? Ad content isn't generally a legal matter, but for those things that are, the directors are (and always have been) legally liable for the actions of employees, whether they keep tabs on the employees or not. All companies already operate under this regime and the sky has not fallen in.

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Anonymous Coward

Re: "He's not the messiah!"

"Why would you need to do that? Ad content isn't generally a legal matter"

I think this article just proved it is.

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It does give back to the environment

It liberates Carbon that has been trapped underground for millions of years and recycles it into a vital food source for plants and trees

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Re: It does give back to the environment

True without CO2 there would be no life on earth, and it should to told at all instances of this type of stupidity.

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Re: It does give back to the environment

Not all life, just most. Whole communities living around deep-sea vents would be just fine.

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Pint

Re: It does give back to the environment

"Whole communities living around deep-sea vents" mostly still need CO2. They use bacteria which in turn use chemosynthesis powered by hydrogen sulfide to turn CO2 into carbohydrates. 12H2S + 6CO2 → C6H12O6 (=carbohydrate) + 6H2O + 12S .

https://en.wikipedia.org/wiki/Chemosynthesis

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tfb
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Re: It does give back to the environment

Without some level of ionising radiation there would *also* be no life on Earth.

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Re: It does give back to the environment

And don't forget nitrogen fixation, upon which plant life depends.

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Re: It does give back to the environment

Well, technically, we ALL give back to the environment then. We ingest carbon-form fuels, refine them and then output the result as carbon, microbe-rich nutrients for recycling.

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Joke

Re: It does give back to the environment

Well yes, apart from the CO2, ionisation, and nitrogen fixation, what has the planet ever done for us?

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Trollface

Re: It does give back to the environment

"what has the planet ever done for us?"

stupid gravity making things fall all of the time.

I give "the environment" my big middle finger! And I'll give back everything I use up, when I throw what's left of it into the trash can, or excrete it into the porcelain bowl. (at least it goes into a designated place afterwards; animals just 'give back' wherever the hell they feel like it, except when humans pick it up afterwards).

[this whole 'giving back' concept is nauseating anyway, like a bunch of sappy guilt-motivating psycho-babble]

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Seeing as it's a BMW, it does conserve some energy by never ever powering the indicators

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Pint

Seeing as it's a BMW,...

Damn! Beat me to it...

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Re: Seeing as it's a BMW,...

Not forgetting the efficiency gains from tailgating.

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Flame

Don't BMW make up for the lack of energy required for their indicators by having the brightest headlights in the world...

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And it comes with free personal ownership of thousands of miles of roads.

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Anonymous Coward

They have indicators?

Who knew?

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TRT
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I was driving behind an Audi TFSi the other day...

I spent ages trying to work out what kind of engine that badge mark meant, then as we reached our fifth turning together, I realised that it means "This Fucker Seldom indicates".

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Joke

Re: They have indicators?

That is how you spot the unmarked police cars, they are the only ones with working indicators.

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Coat

Re: I was driving behind an Audi TFSi the other day...

Achtung! Untrained Driver Inside!

Yes, I'll go get my cost and leave...

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Joke

"indicators"

BMW's are fitted with the new anti-dazzle indicators

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Not forgetting the right to park wherever the owner feels like or, should they lower themselves socially to use marked parking bays that non-disabled, non-parents are permitted to use, that they may use two or more of them.

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Re: I was driving behind an Audi TFSi the other day...

I just looked up what it means - and I prefer your version.

I always figured the T meant 'turbo' and the I meant 'injection' but I never really thought beyond that.

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Anonymous Coward

Re: I was driving behind an Audi TFSi the other day...

Turbo Fuel Sucking injection?

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Anonymous Coward

Re: I was driving behind an Audi TFSi the other day...

Wait till one of those wankers is driving behind you on the motorway....

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Re: Seeing as it's a BMW,...

And they save the weight of a hybrid system by never braking

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Re: I was driving behind an Audi TFSi the other day...

AUDI - Another Useless Driver Inside or Attention: User Doesn't Indicate!

FIAT - Fix it Again Tomorrow

BMW - Black Mans Wheels

There's more here: https://jalopnik.com/5879789/the-definitive-guide-to-derogatory-auto-acronyms

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And don't forget the right to turn right from a left hand lane ( or equivalent where driving is on the other side of the road) at a junction.

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Re: Seeing as it's a BMW,...

And not having to brake at red lights as they just change over

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MJI
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I used to own all the roads

As the car I had at the time was popular with Police.

I could carve through heavy traffic better than any BMW as it was not my fault that my silver painted car was the same colour as a next door country traffic cars.

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Re: Seeing as it's a BMW,...

Audi's are by far the most efficient cars in this regard, they also make efficient use of the space in the outside lane by ensuring no more than 1mm is wasted between their front bumper and the car in front...

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Joke

Re: Seeing as it's a BMW,...

I bought a BMW a few months ago, and I still haven't managed to break the habit of indicating!

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Re: I used to own all the roads

I experienced the same sort of Moses-like parting of the traffic back in the days when I owned Vauxhall Omegas. Ahh, happy days...

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Facepalm

Re: Seeing as it's a BMW,...

and going WAY too damn slow on the curvy parts of windy rural roads (like Highway 1 in Cali-fornicate-you), but WAY too damn fast on the straight parts, so NOBODY! ELSE! CAN! PASS! (unless you're me, and you do it ANYWAY, at 95MPH going uphill, so that the BMW and its arrogant self-centered driver can't stop me)

icon, because, facepalm

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MJI
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Re: I used to own all the roads

I had a few but only the late version did this.

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Re: I used to own all the roads

When I owned a battered, dented Morris Marina there was no trouble with cars wanting to get in my way, carve me up etc. Funny that.

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Re: BMW headlights.

No, that disinction belongs to Audi . . . .

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The only way to make cars give back to the environment

is to have fewer cars, and design things to be less reliant on cars. Everything else is a lie told by liars.

Unfortunately where I live, spending money on public transit might as well be as popular as supporting communism. And this is a place in the US that actually has a 'good' system!

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Anonymous Coward

Re: The only way to make cars give back to the environment

Unfortunately where I live, spending money on public transit might as well be as popular as supporting communism. And this is a place in the US that actually has a 'good' system!

Well, communal transport.....they have a point.

No wonder people in the US struggle not to shoot eachother on sight, if their loathing for comunal services is so great.

Perhaps also the why of the recent 'neoliberal' lables, as there can't possibly be any Socialists in a Republican Utopia (McCarthy saw to that).

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