What do you expect?
When Apple sold "niche" products they were high quality, beautiful and the OOBE was fantastic.
Now they are just another high volume tech company like M$ who chase the dollar and don't give a shit about the consumer.
Thing is that mugs keep going back for more. One of my mates had an iphone 6 and the motherboard died. It was out of the one year warranty and he didn't pay more for Apple care so they hit him £300 for a new board. He swore he would never ever darken their doorstep ever again ..... and now he's on Facebook asking mates whether he should get the 8 plus or the X.
As long as people keep on drinking the Apple juice nothing will change.