Veritas should be offend and...
Did Veritas die? Usually when someone says I am the reincarnation, it implies someone/thing died!!! I am surprised that Chris would write this without fact checking the opinions and put some of his own thought and analysis into the piece. I don't call this analysis it just parroting. Sorry Chris!
If you read this quote first "in the cloud there is no storage" you have to wonder where a CEO who some thought was visionary is coming from. I am sorry but what is the cloud but someone else data center (which includes storage). I was hoping to be blown away with something good when I saw the title, but there is a lot of confusion in this and subtle attacks (again to analysis).
Implying that Veritas died already is funny (maybe dying but far from dead). Commvault not having a play in the cloud and doesn't generate metadata is just wrong. Actifio and Cohesity are HW centric and next generation Data Domain (also implying Data Domain died) is not even close to how I would define those two (unless Rubrik is in the same catagory). Comparing Actifio to Cohesity is also laughable since Actifio should have died and is only 1/6th of what Cohesity can do, not to mention something Rubrik CAN'T do the last time I checked. And then saying that Rubrik is a lot like Veeam while that might be the closest point I agree with, I disagree with saying that Rubrik is enterprise and Veeam is not, Veeam can scale if you have the right architect doing the implementation.
Something Rubrik does is mimic Veeam, Commvault and Cohesity (but simpler), delivering a HW centric implementation (like Dell/EMC and Cohesity). Rubrik is very far form having self-describing data. Actually I could see the comparison to Veritas only in that Rubrik’s thinking is a lot like Veritas’s stuck in the past with inflexibility, but I would never say that Veritas is self describing data unless you think tape comping back from Iron Mountain with a offset tar ball that packages a self described data source. I had hopes for Commvault and Veeam, that they would simplify and deliver a true hybrid cloud solution that act more like more a data management solution. My bet is on Cohesity to make that leap of true software defined data management but the jury is still out as they need to be proven in the market and they will also have their challenges in completing the self described data challenge.
Last point. I agree with Bipul one thing. Having self describing data is a key element to true data management but not something that will be delivered by a company like Rubrik. Self describing data is truly something that happens closer to the source data not on the backend but can be accomplished with tight integration at the software defined layer. Maybe this is a Bipul Sinha's way of redefining itself before they announce major changes in strategy to make up for slow growth and trouble meeting investor demands. I look forward to hearing what the truth is behind this confusing parroted interview. I would hope that Chris would do the great job on that announcement that he has done in the past and stay away from this. I have found great use in Chris' analysis in the past but this is far from that. Stick to the analysis and not reporting on an interview.