Race to the bottom
This commoditization of storage is exactly why the company I'm currently at will be the last storage company I work for.
Storage is a race to the bottom financially, and if you happen to be at a startup with an equity award, there's little to no financial upside anymore, at least for peons like me. Founders, execs, investors, and very early employees might make something, but it's just table scraps for most everybody else.
Many people I've had hallway conversations with are saying the same thing, and I'm spotting a similar trend. Complete whatever remainder you have of a four-year vesting cycle at a storage company, and then get out and move to a completely different sector in IT.
Definitely a race to the bottom, and table scraps. Time to move on.