I've got an idea
Given that there won't be a lot to do when you get there, and asking myself again if NASA actually flew to the moon the first time, etc. left me wondering if there is a cheaper alternative and a money making scheme at the same time.
I think that for 50% of Musk's price, I cam come up with a scheme where people go to "space" and get all the positives of nobody to talk to, a completely different way to live, etc.
I plan to buy up an unused piece of land - somewhere, make a large enclosed dome, painted with the correct stars and black background etc.
The big benefit of my scheme is that I will also provide simulated gravity; simulated atmosphere; electricity; Internet and pizza deliveries once a week.
Space suits will be required if you venture outside, but they will only have a 20 minute oxygen supply to stop people wandering too far and finding the truth.