The marketeers had consulted with some languageneers...
Then the journaleers at El Reg wouldn't be complaining ?
Those of delicate linguistic sensibilities are advised to look away as we report today that the Siemens tentacle previous known as Siemens Healthcare has gone under the surgeon's rebranding knife and emerged as the quite remarkable Siemens Healthineers. The Siemens Healthineers logo According to head honcho healthineer …
Honestly "imagineer" at Disney probably is more exciting than any "engineering" job at Siemens you can get. Essentially most jobs are about getting bugs out of outsourced code you could have written in a fraction of the time it takes to debug it.
Siemens Healthcare actually used to be one of the areas where engineers actually had to solve hard problems. I mean you need to be able to do advanced mathematics to do a CT scan.
"And here I thought 'Anthropomorphized Wabbits' was a Time Warner (Bros.) Thing. Perhaps you meant Ducks, (sans Daffy)?"
I take it that you've been living somewhere far, far, far away from Young Adults and Tweens and have therefore not heard of Zootopia. And one Judie Hopps. https://itunes.apple.com/US/movie/id1084138493
Now, if only this were true for me...
The marketing folks are probably all on a cruise spending the big fat paycheque that they received for the rebranding.
ITYM The marketingific folketeers are probabiliteristic all cruiseteering spendingification the big fat paychequeingie that they receivedeers for the rebrandingeers.
I wonder what would happen to the poor sods who went for surgery to a DevOperating theatre?
Presumably the combined surgeon/tester, or "surjester" would administer the
abomination operation, while the combined anaesthetist/whalesong DJ or "ether-jockey" kept the victim patient under.
"With our new name, we express our ambition to shape the future of healthcare together with you. Our new name marks the beginning of this journey whereby we intend to build upon our key attributes: engineering and pioneering healthcare – key words that define the people working in our company."
That's the exact statement they'll use in a year's time to announce the new rebranding: Siemens HealthGuys.
And a year later: Siemens HealthDudes.
And quite how much money was wasted on that?
I mean, honestly. What a pointless waste of time, effort, money, and email bytes.
Sorry, but the only acceptable use of company name changes is really when you merge two companies (Alcatel-Lucent?) and even then, only to eventually decide to retire one of the names.
Literally EVERY other company name change just makes me think "So, that's a new company number, with new directors, so what are you hiding that you didn't us to find inside the old company?". And when a company rebrands just for the sake of it without even changing who they are, what they do, or what they're registered as? I just think of someone painting their house bright pink over the top of the perfectly-maintained and just-repainted beige underneath.
Is that "acceptable"?
And does that honestly work?
Just seems inherently dishonest and will only stick in my mind more in the kind of "Oh, yes, X were Y but they don't want us to remember that, they changed their name rather than fixed the problem" kind of way.
I can't name a company where the name was changed and suddenly they were much more successful than under their previous dubious-dealing company name.
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