back to article Microsoft drives an Edge between Adobe and the web: Flash ads blocked

Microsoft will disable Flash ads by default in new versions of its Edge browser. The Redmond software peddler said the upcoming Anniversary Update to Windows 10 will introduce a switched-on setting that disables some Flash content, requiring users to specifically activate Adobe's plugin. If you have the Windows Insider preview …

  1. Christoph Silver badge

    I have had Firefox set to require activation for Flash for ... months? Years? A long time anyway.

  2. joed Silver badge

    It's not like anyone else but MS that installed Flash (and likely Windws 10) for you. Now they are looking for fixes. Morons.

  3. Lee D Silver badge

    Opera had the option for a decade.

    Sad that it's now just a Chrome-clone.

    I'm so used to click-to-play that I honestly can't use other browsers still.

  4. Jess

    Re: Firefox set to require activation for Flash

    I've gone one better - the plugin isn't installed on Firefox

  5. Anonymous Coward
    Anonymous Coward

    And I thought that was ofcom!

    And I thought that was ofcom, preventing me using BTWholesale Speedchecker to see how really slow my Broadband is at peak times.

    Seriously ofcom, why is the outdated BTWholesale Speedchecker still using Adobe Flash FFS.

    On one hand Gov regulators like ofcom expect people to use Antivirus, on the other they allow BT to continue using bug ridden tools such as this for customers to check the network.

  6. illiad

    Re: And I thought that was ofcom!

    problem is, BT just contracts out many things, and does not bother checking 'quality'... :(

    A good range of tools are here... :)

    https://www.dslreports.com/tools

  7. JeffyPoooh Silver badge
    Pint

    "...video in the center of the page will be loaded as usual..."

    Guess where the video ads will be moving.

    Game Theory 101. So predictable...

  8. joed Silver badge

    Re: "...video in the center of the page will be loaded as usual..."

    to the Start Menu?

  9. JLV Silver badge

    Re: "...video in the center of the page will be loaded as usual..."

    Nah, in Charms, where no one can find them.

  10. Anonymous Coward
    Anonymous Coward

    Re: "...video in the center of the page will be loaded as usual..."

    "Do I smell Charms?"

  11. redpawn Silver badge

    Why change now?

    Was flash secure in the past? Did users ever want random content flashing and moving across the screen?

  12. Tom 79

    Re: Why change now?

    Adobe moved all development offshore way back in 2005. Offshore resources were just maintenance developers. Flash comes from the desktop era where software inefficiencies didn't matter. We are now in the mobile era where software efficiencies do matter. Maintenance developers can't really rewrite a product from the ground up to make it as efficient as required in today's environment. HTML5 filled that niche after Adobe couldn't in 5+ years. You know you're bad when you get beat to the market by a consortium.

    Microsoft is now in the mobile market with the Surface line. Flash is a slow, obsolete relic with little benefit. Microsoft, looking for everything to make their mobile products improve, cut the negative benefit Flash by blocking ads while keeping the little-benefit Flash by trying to predict where the desired content is located on the page.

    Apple went this direction in 2010 with the iPad and the tech media threw a hissy fit.

  13. John Brown (no body) Silver badge

    Re: Why change now?

    Did users ever want random content flashing and moving across the screen?"

    <marquee><img>Bouncy_Anim.gif</img></marquee>

  14. BitDr

    Apple decision in 2010

    That hissy fit was in 2010 when there was no HTML5 and Flash was everything. Six years later HTML 5 is here and Flash can be superseded with minimal fuss. The cheese has been moved.

  15. illiad

    Re: Apple decision in 2010

    EXCEPT for many 'cheap' web sites... BBC is a strange exception, flash needed on windows, but NOT on apple computers! ???

  16. Anonymous Coward
    Anonymous Coward

    BBC

    LUVVIES

    TAKE NOTE GET A WIGGLE ON, USE HTML5 ON YOUR NEWS SITES

  17. zarvus

    Re: BBC

    What do big black cocks have to do with this?

  18. psyvenrix

    Re: BBC

    Updoot'ed for being a cheeky bugger

  19. Anonymous Coward
    Anonymous Coward

    Re: BBC

    The BBC is the British Broadcasting Corporation, though some merkins thought it was the Bums and Boobs Channel as it had more risqué programmes that the US ones.

    As for your comment, are you a merkin?

  20. Anonymous Coward
    Anonymous Coward

    Re: BBC

    Aha a downvote, must be a BBC employee!!, took them long enough. ROFL

  21. Martin an gof Silver badge

    Re: BBC

    Two things really - really - annoy me about the BBC News website:

    1: the "breaking news" pop-up that can't be prevented from popping up at the foot of every tab that happens to be open

    2: the "autoplay next video" feature that can't be permanently disabled

    M.

  22. Anonymous Coward
    Anonymous Coward

    Re: BBC

    "2: the "autoplay next video" feature that can't be permanently disabled"

    The breaking news doesn't bother me too much but the autoplay is just bizarrely ridiculous. I can't understand why anyone thought it was a great idea, can't see any reason for it at all.

    It's not as though they have advertising on the BBC News site for their key market so forcing extra videos down people's throats is unlikely to be to do with ad revenue. And just the premise that after watching one news video (news: etymology new things) you are likely to want to watch another news video which may not be news but olds.

    It doesn't remember your autoplay:off setting. I can't believe any user of their site likes the autoplay feature.

  23. Boothy Silver badge

    Re: BBC

    I gave up using the BBC News web site some time ago.

    I still read the BBC news, I just use the Phone/Tablet app instead, a far nicer interface than the web site.

  24. illiad

    Re: BBC

    BBC is ok on ipad etc, no flash... but not windows! >:(

  25. jamesb2147

    Reg's a changin'

    The ads, that is. For five years or so, I've used a Flash-blocking plugin in Chrome as a poor man's ad blocker. It's served me well enough. I don't actually desire to deprive my news sites of revenue, I just hate the distracting and patently ridiculous nature of autoplay ads with fucking sound (yes, I've now noticed your product, now FUCK OFF!!! -- IBM used to be great for these).

    That all changed yesterday when El Reg started having HTML5 animated ads that were super annoying. I've now joined the horde of angry AdBlock+ users. Thanks, El Reg!

  26. Gerhard Mack

    Re: Reg's a changin'

    I use the "Disable HTML5 autoplay" Chrome plugin. It blocks things from annoying me until I either click on whatever it is that wants to run or whitelist the site.

  27. Gene Cash Silver badge

    Re: Reg's a changin'

    Er, as an experiment, I completely unblocked El Reg since April Fool's. I haven't noticed ANY animated ads at all, as I planned to complain to the staff about them.

  28. Big John Silver badge

    Best budds

    I assumed that Microsoft and Adobe (being what they are) would be real tight when it comes to this kind of thing. Isn't that why MS has not taken this step before? What changed?

  29. Mark 85 Silver badge

    Re: Best budds

    What changed? Probably the money. Can Flash be removed from Win10?

  30. joed Silver badge

    Re: Best budds

    Nope. Neither can be Edge.

    I'll have to now check if LTSB was missing not only Edge but Flash (besides Cortana and all the Windows Store crapware). This looks like the only usable version of 10 (though some telemetry and privacy settings still required manual tweaks).

  31. Danny 14 Silver badge

    Re: Best budds

    Edge can most certainly be removed from windows 10. I have two builds being tested for the network, one with edge and one without. W10 LTSB doesnt auto incremental update either.

  32. Anonymous Coward
    Anonymous Coward

    Memory and Procesor Use

    "Microsoft noted that the change will help conserve memory and processor use by disabling the auto-run features some pages use for Flash ads."

    If they actually cared about system resource use, they would not have bundled the invasive unwanted service which is Cortana.

  33. RegGuy1

    If [Microsoft] actually cared about system resource use...

    ... they would ship Linux instead of the pile of poo called Windows.

  34. joed Silver badge

    Re: Memory and Procesor Use

    Set your country to %place MS didn't care for% or install LTSB (activation prompts at login are too easy to ignore) and be done with Cortana.

  35. Down not across

    Re: Memory and Procesor Use

    If they actually cared about system resource use, they would not have bundled the invasive unwanted service which is Cortana.

    But then they'd lose all that juicy data.

    For what its worth Cortana does appear to require you to sign in with MS account. So it seems like easiest way to stop Cortana from running is to not bother with MS account.

  36. Anonymous Coward
    Anonymous Coward

    Re: If [Microsoft] actually cared about system resource use...

    Go away. We're talking to girls.

  37. Mr Dogshit Silver badge

    Re: Memory and Procesor Use

    My dad had a Ford Cortana.

  38. Danny 14 Silver badge

    Re: Memory and Procesor Use

    Take control and rename microsoftedge.exe and microsoftedgecp.exe to stop them working. You'll find them in the systemapps folder.

  39. Danny 14 Silver badge

    Re: Memory and Procesor Use

    https://sonichits.com/video/Dustin/Funky_Ford_Cortina

    Funky ford cortina

  40. John Sanders
    Facepalm

    They had their opportunity...

    Both Adobe and Macromedia.

    I they had published flash as an open source player, they would own the interwebs.

    But alas they were short-sighted, like many other (Blackberry comes to mind not releasing an Android phone 2 years earlier) they tried to choose fast and painless at an ATM but what they got instead was a suicide booth's "Slow and painful".

    Microsoft is telling them: "You're dead, have a nice day"

  41. Ole Juul Silver badge

    irresponsible

    Flash has caused so much grief for so many people. It is clear that sites that make heavy use of it have a lot to answer for.

  42. bombastic bob Silver badge

    Re: irresponsible

    "Flash has caused so much grief for so many people. It is clear that sites that make heavy use of it have a lot to answer for."

    Yes, especially considering that people with phones and certain kinds of intarweb service PAY FOR BANDWIDTH OVERAGES one way or another (either speed throttling, or extra $ paid to telco) so those IRRITATING ADVERTISEMENTS are AS BAD AS E-MAIL SPAM, as if your weekly advertisement dead-tree junkmail was ALL! SENT! WITH! POSTAGE! DUE!!!

    So Microsoft "grew a clue" today. Good. Job. <slow clap>

    (if advertisers could do it, they'd reach out of our monitors and rub our noses in the ads)

  43. Code For Broke

    Re: irresponsible

    @bombastic bob: Downvote for the Tourette's-emulating use of caps. We apparently should expect no less, based on your handle, but they have medicine now for your condition.

  44. Danny 14 Silver badge

    Re: irresponsible

    Flash rarely worked on most mobiles anyway.

  45. Dean Clemmons

    If only

    If only they would also disable the glut of annoying, distracting and nearly hateful animated GIFs that seem to clog the Internet I might actually use it...

  46. Destroy All Monsters Silver badge

    Re: If only

    You didn't tick the "play once and be done with it" option?

  47. illiad

    Re: If only

    try this!

    https://addons.mozilla.org/en-GB/firefox/addon/toggle-animated-gifs/

  48. Innocent-Bystander*

    Security at Last!

    This should make the global user base of Edge very happy.

    All three of them.

  49. Anonymous Coward
    Anonymous Coward

    So all this time Steve Jobs was right

    Remember the wailing and outrage when Steve Jobs announced Flash was evil and would never be on the iPhone all those years ago?

  50. Youngdog

    Re: So all this time Steve Jobs was right

    I don't remember anything of the sort. Even with all his faults and the mess Apple is heading towards I, and a great many others, knew he was bang on the money and grateful for it!

Page:

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Biting the hand that feeds IT © 1998–2018