Re: I dream of a world...
*"...Companies (in my particular case UK based financial institutions ) are using these channels as a cheap method of dealing with customers..."*
I really don't get it myself, either.
Send a company a polite email or letter these days and they'll completely ignore you. Call them "a bunch of useless dicks" on Twitter and, a lot of the time you'll have a personal response and your problem resolved within minutes.
Likewise with individuals. Why the need to carry on your conversations in public? In the olden days, people would ring, or text, or email to invite friends out for a meal or a pint. Now, instead of contacting the people concerned directly, you "announce" your plans to the world, on Twatter or FacePuke and hope that the people you want to turn up will see it. [I missed a mate's wedding a couple of years back because my "invitation" was sent via FacePuke, where I don't even have an account].
And finally [while I'm on a roll], since when did Twatter become a branch of Reuters? There's barely a news site left now that doesn't feel the need to flesh out reports with screengrabs of the Twattersphere's opinions or observations on the story in question. WTF is that all about? Why does the BBC think I give a flying fuck about what '@Ice-Ninja-Death-Masta' [real name Kevin Snurdge, age and IQ: 17, unemployed lavatory attendant, from Stockport] thinks about... well... anything really?