Project Loon
The best explaination for Project Loon I have found so far is that someone very high up (ha!) at the Chocolate Factory has a serious balloon fetish.
In 2012, Google decided it needed to kickstart India's e-commerce sector, and created "The Great Online Shopping Festival". Today, it's declared "mission accomplished" and decided the festival's no longer needed. The modestly-named Great Online Shopping Festival was unashamedly modelled on events like “Cyber Monday”, America's …
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"television ads for fast delivery from Amazon.co.in. Which were galling seeing as Amazon hasn't made it to my Australian home"
Unless you're contending that Google's figures are rigged, India today has twice as many online shoppers as the *entire* population of Australia in a country less than half the physical size! Seems to me the Amazon priorities you find galling are actually just common sense.