No doubt it will be expensive, and aimed at those firms that are currently still using the operating system - it won't be intended to take the desktop by storm, to offer an alternative for people not adventurous enough for Linux, sick of what's been happening to Windows, and not prepared to pay the premium for the Macintosh.
But then, Windows is the standard, and it would be a very bold PC maker that would go ahead and dump Windows and start bringing out a line of computers running the new OS/2 - and expect the software industry to start selling applications for it. Bold to the point of insanity.
Now, IBM bought Lotus, and there was an OS/2 edition of Lotus Smart Suite... so they could start the ball rolling. But IBM sold their PC business to Lenovo, so where's the percentage for them?