Re: So, Ad Age thinks I'm a "thief" who's "interfering with business"?
The Jeff Bezos-owned Washington Post has become the largest newspaper to refuse to serve readers who filter out advertisments. The Post described it as “a short test” to gauge what users who use blocked blockers will do next.
What they will do next - they will go to another website for their news.
Then there are the ads that are so intrusive, with or without annoying animations, that I can't concentrate on what I'm reading. Before AdBlockers I used to put my hand over the most distracting ads so I could concentrate and read the text.
But I must admit that it wasn't until the popup ads on CNN.com that greyed out the screen and hid the "close" button that finally drove me to install an AdBlocker.
I understand, I understand that we get to read the content for free because the ads pay for them and I appreciate that. But the ads have become so annoying it's like having a bum on the street constantly nag you because he wants your spare change.
It reminds me of the U.S. car manufacturer's war on Japanese imports in the 1980's. Instead of building better cars in the USA, they wanted to punish Japanese automakers. So today's online advertisers should come up with better, non-intrusive ad practices before blocking AdBlockers. Because if the ads were polite and non-intrusive I would not have one installed now.