Muddy waters
Could they make this any more complex? There appears to be no clarification of what they are trying to achieve to me.
My mobile phone makes personal copies of my music for me to listen to when I'm not at my computer - this is what I consider a copy for personal use and as far as I was aware digital music includes this in the terms so no further payment is necessary.
Tapes and CDs used to include a payment for the industry because they were used for piracy before the Internet. This had nothing to do with personal use and everything to do with copying for a mate while still compensating the artist.
If this stuff continues, we need to be absolutely crystal clear about what we are buying. If I'm buying the rights to the track or the movie for my own use then you can't charge me twice by taking a payment for my phone and my memory cards. If I'm buying one copy of the track then fair enough, but if I'm buying one copy of the track and need to pay for every copy I make then a levy on memory cards may be in order. If they are trying to stop piracy then for the love of god just give up, it nearly killed the industry last time, which has since recovered despite the removal of DRM. Shocker, people actually want to compensate their favourite artists.