This is MWC. It has become a CeBIT replica
Come on, Juniper + Amdocs is showing vCPE. WTF does that have to do with mobile.
That is just one example. It is such a big event than anyone and anything which has the marketing budget to attend and wants to draw attention to itself considers this as a "must show". Consumer gadgets, provider software (remember the 'date a cute ukrainian "developer"' offer from a few years back) - you name it.