back to article 'One day, YOU won't be able to SENSE the INTERNET,' vows Schmidt

Google exec chairman Eric Schmidt misled the world last week by claiming that – one day – the internet will vanish. However, Schmidt was simply following the now well-worn path of his kingpin contemporaries by bigging up the Internet of Things – a piece of marketing jargon that many tech firms hope will slip into our …

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  1. Anonymous Coward
    Big Brother

    "Imagine you walk into a room..."

    And Google knowing exactly which room, in which building, how often you've allready been there before, how long you stayed there, what you did there and with whom....

    No thanks Eric...

    1. chivo243 Silver badge
      Joke

      Re: "Imagine you walk into a room..."

      @malle-herbert

      Strangely enough, my wife posses these powers too, come to think of it, so did my mother...

    2. SuccessCase

      Re: "Imagine you walk into a room..."

      If it means I won't be able to sense Eric Schmidt, I'm all in.

    3. Anonymous Coward
      Anonymous Coward

      Re: "Imagine you walk into a room..."

      Especially with Google handing over lots of emails to the feds.

    4. gbru2606

      Re: "Imagine you walk into a room..."

      ...and that Google will of course share all this information with the NSA...as it happens.

    5. Anonymous Coward
      Anonymous Coward

      Re: "Imagine you walk into a room..."

      quick kill i(o)t im fright of gloggle

  2. Anonymous Coward
    Anonymous Coward

    "The internet will disappear..." already does...

    ...when the power is turned off.

    1. Anonymous Coward
      Anonymous Coward

      Re: "The internet will disappear..." already does...

      Eric, I see some real partnership potential here for off-grid package holidays, unless they too become illegal.

      Off grid downtime may even become a medically recognized treatment for the inevitable mental health issues that will no doubt ensue.

      Either way, we can't lose. The planning commission people said I was crazy, but I knew building a Faraday cage around Grandma's farm would eventually pay off.

  3. John Robson Silver badge

    "with your permission and all of that"

    Why doesn't this reassure me...

    1. Anonymous Coward
      Anonymous Coward

      Re: "with your permission and all of that"

      Because by "with your permission", he means you have given your permission if you haven't opted out. They'll helpfully let you opt out if you show up at Google in person. So long as you find the right office in a wing of the building marked "under construction - keep out" where the lights and stairs are out of service. You'll know you've found it when you see a sign on the door "beware of the leopard".

      1. frank ly

        Re: "with your permission and all of that"

        You can't meaningfully give your permission for something you don't understand and for which you're not truly aware of the consequences. All that is irrelevant of course since people will sign up for shiny techno goodness because it's so 'convenient'.

      2. h4rm0ny

        Re: "with your permission and all of that"

        Even opting out wont do it. The idea is to make everything so tightly-coupled that you can't meaningfully opt out of Google without basically disengaging from modern life. Even today, try blocking Google Analytics at the router-level and you will find that around a third of websites simply cease to load. They're all waiting for a response from Google telling them it's okay to go ahead.

        Even just blocking Google itself let alone their analytics results in some strange effects. For quite some time I've been experiencing an odd glitch on Ars Technica where I can't click to show modded down comments. I thought it was a browser issue maybe. More recently a few other parts have stopped working causing me to investigate and it turns out that it's because my blocking of Google is breaking some of their scripts. Google is present on most sites and disengaging from Google is close to becoming impossible if you want to participate in modern life. Making it an arduous process to opt out is just the start of making it difficult to avoid tracking. The level of active effort required to avoid it is reaching absurd degrees.

        1. Vladimir Plouzhnikov

          Re: "with your permission and all of that"

          Permission_request = ""Do you grant us your permission to track you at all times and use your personal data for our own commercial purposes and to report your activities to the Government?"

          Response = readuserinput(Permission_request)

          if (Response = "yes") then

          Permission_granted = .true.

          else

          Permission_granted = .true.

          endif

        2. RyokuMas
          Stop

          Re: "with your permission and all of that"

          ... and yet you get commentards on here that still insist that you can choose not to use Google.

          1. Chris G

            Re: "with your permission and all of that"

            "... and yet you get commentards on here that still insist that you can choose not to use Google."

            Of course you can choose not to use Google!

            It's called suicide.

            Assuming there is no afterlife in a technically oriented heaven or hell.

        3. VinceH

          Re: "with your permission and all of that"

          " Even today, try blocking Google Analytics at the router-level and you will find that around a third of websites simply cease to load."

          So don't block it at the router level - just don't allow scripts from google-analytics.com to run.

          (And only allow browser cookies to exist on your system for the session - possibly with a few convenient exceptions, as I do. Nothing from Google gets an exception on the cookie rule.)

          1. Charles 9

            Re: "with your permission and all of that"

            He's saying blocking Google at all prevents the sites from running at all. And if there are no alternative sites that aren't beholden to Google, you're just SOL. Your only choices then are to bend over or to get kicked out.

  4. Anonymous Coward
    Anonymous Coward

    This is why Microsoft and Apple matter

    We can't let the future be owned by any one of these giants. It's important that Microsoft stops screwing up, and that Apple carries on doing what it is doing already (and then some). A future, where the only choice is Google, is pretty creepy.

    1. Anonymous Coward
      Anonymous Coward

      Re: This is why Microsoft and Apple matter

      It's important that MS keep messing up. A little reality check, bringing down to earth and reducing in power and size is good for these companies on occasion.

    2. Eddy Ito

      Re: This is why Microsoft and Apple matter

      Did you miss the bit about him being with Microsoft figurehead Nadella?

      If Apple wasn't there then I can only assume they aren't interested in sharing the IoT pie with others. Let's face it, supply and demand says if everyone has the data the demand vanishes faster than the internet.

    3. BasicChimpTheory

      Re: This is why Microsoft and Apple matter

      So you're saying the preference is to be able to CHOOSE which boot stamps on your face forever?

      If having the choice of who controls our every interaction with everything in the world becomes the issue we fight for then we've already lost.

    4. Anonymous Coward
      Anonymous Coward

      Re: This is why Microsoft and Apple matter

      Indeed. Schmidt is no visionary, he worked for Novell for gods sake.

  5. Anonymous Coward
    Anonymous Coward

    You wish Schmidt. Ain't going to be happening round here anytime soon.

  6. chivo243 Silver badge
    FAIL

    What flavor is his Koolaid?

    I want to avoid that one... Really, the internet will disappear? Or is he saying it will hide in plain sight? I have a feeling that even if he wanted, it won't happen. Some places can't even get a decent broadband connection. Or is he thinking his blimp will float by periodically?

    1. ecofeco Silver badge

      Re: What flavor is his Koolaid?

      The flavor? Stockholder vanilla.

    2. Anonymous Coward
      Anonymous Coward

      Re: What flavor is his Koolaid?

      More that you'll not be able to control if devices are online or not, by default they will be.

      People will know what you're watching, listening to without tweeting or posting it to facebook. Facebook have already tried to do that, automatically listen to the sound in your home and include "listening to" in your posts.

    3. h4rm0ny

      Re: What flavor is his Koolaid?

      >>"I want to avoid that one... Really, the internet will disappear? Or is he saying it will hide in plain sight?"

      More the principle that if you turn everything brown, you will no longer see "brown", it will be meaningless and no-one will think in terms of not-brown anymore. Schmidt's vision of the future is one where no-one sees the Internet because there's nothing that isn't "the Internet" - not cars, not fridges, not people not your children. Of course by "the Internet" he means his Internet where Google has access to all of that.

      Remember that this is a person who said if you don't want people to know something you shouldn't do it and that Google was going to be the next Microsoft. If the thought of Nineties Microsoft with a complete profile of your life and friends doesn't terrify you, you have a great deal more trust in human nature than most and I suggest a good newspaper or history book to cure this.

  7. Anonymous Coward
    Thumb Down

    "...a highly personalised, highly interactive and very interesting world..."

    So - a future where even the rooms you walk into know immediately who you are and blow any sense of privacy you might have by personalising your experience, no matter who is watching?

    And I'm supposed to look forward eagerly to this?

    Fuck me, NO!

    1. Mark 85

      Re: "...a highly personalised, highly interactive and very interesting world..."

      Hmm... I have to wonder if this is the NSA's wet dream: To know where everyone is and what they are doing. Google for ads, NSA (or agency of choice)/government for everything else. And we think certain governments are oppressive. I'm thinking Google is even more oppressive. It's probably just a matter of time before they become a de facto government unto themselves. I forget the author who wrote the Sci Fi book on corporations becoming government, but this is another step to that happening.

      1. Anonymous Coward
        Anonymous Coward

        Re: "...a highly personalised, highly interactive and very interesting world..."

        Corporations becoming government has been a long-standing theme, I think. I just thought it would always be fiction. Not so sure now.

        The way Google is going I agree that it is heading towards government status. The thing is, though, it will be so powerful that it won't be NSA's (or any other spook organisation's) wet dream : it will be their nightmare, because they will be bit players compared to Google.

      2. Charles 9

        Re: "...a highly personalised, highly interactive and very interesting world..."

        "I forget the author who wrote the Sci Fi book on corporations becoming government, but this is another step to that happening."

        Could be William Gibson. His Sprawl trilogy mentioned megacorps that were basically self-contained worlds unto themselves complete with born-and-raised yes-men. I also know Shadowrun runs on the same principle for its dystopic future.

    2. PNGuinn
      Mushroom

      Re: "...a highly personalised, highly interactive and very interesting world..."

      I wonder what personality he intends that sentient room to have?

      Bags I Marvin. FOR YOU ERIC.

  8. Ketlan
    Devil

    Bollocks

    Fuck off, Schmidt. The foreseeable future will be very much like the past.

  9. Eddy Ito

    Imagine you walk into a room, and the room is dynamic, right?

    And – again – with your permission and all of that, you're interacting with the things going on in the room, a highly personalised, highly interactive and very interesting world emerges because of the disappearance of the internet.

    Eric, we've had this for years. It's called the local pub, library, market, school, temple/church, etc. Life is about more than having rooms with RFID tracker enabled PIR light switches and 360 degree displays. Perhaps if you come out of your Matrix like world and join the rest of us you'll see your concept of IoT doesn't hold much value for us.

    Let me say it in a way you might understand Eric, IoT doesn't have a "killer app" and isn't itself a "killer app", it's a novelty like the bearded lady at the circus and nothing more. For the vast majority of people light switches, programmable thermostats and plain old dumb sunglasses are just fine and even if you offer to upgrade us all to IoT crap for free I'm not sure it would be worth the hassle, never mind the intrusion, for most of us to take you up on it.

    Now Eric, go outside and play.

    1. Voland's right hand Silver badge

      Err... You missed the point

      I suggest you go read the detailed description of a civilization with rooms with 360 degree displays.

      It is called Farenheit 451

      1. Eddy Ito

        Re: Err... You missed the point

        It is called Farenheit 451

        I'm sure Eric would tell us "'tis the prettiest little parlour that ever you did spy".

    2. Anonymous Coward
      Anonymous Coward

      Let me say it in a way you might understand Eric

      He's not listening. And neither yourself nor anyone reading the reg is the demographic he'd be concerned about. 99.9999% of the population will be like: YES, ERIC, YES! Give us MORE FREE shiny shit, fuck the privacy, it don't hurt!

  10. Zog_but_not_the_first
    Headmaster

    Hmmm... Thousand Year Reich

    How did that turn out? History can be funny like that with predictions.

    Pedagogue icon to remind people that it's just one f****** thing after another.

    1. h4rm0ny

      Re: Hmmm... Thousand Year Reich

      You can always find prophecies that are wrong and usually find prophecies that are right. Which you find depends mostly on whether you want to prove that people can't predict the future or that they can. One of the most prescient and horrifying books I ever read was Neil Postman's "Amusing Ourselves to Death" and whilst dated today, it's still pretty solid in its analysis.

      The introduction begins with a note that in the 20th Century we had two highly popular and successful dystopian novels both in contradiction to each other. One was Orwell's "1984". The other was Aldous Huxley's "Brave New World". And Postman's book begins with the statement that Huxley, not Orwell, was right.

      Eric Shmidt is currently making Neil Postman (and Aldous Huxley) both look like Hari Seldon. Substitute YouTube for Soma and we're there.

  11. ecofeco Silver badge

    Will disappear?

    Will it then change the conditional paradigm and re-purpose exiting content by bringing new synergies that reach out to current matrices while effecting tonal nuances that leverage past histories?

    Fucking wankers.

    1. PNGuinn
      Go

      Re: Will disappear?

      Now, if we could pipe the output of that bullshit generator into google's algorithms ... problem solved methinks.

      Sorry, Eric I've already got a life, and some rooms thanks and I like 'em just the way they are. And I get out and enjoy my life, and I want to do that MY way. And if the internet DID completely disappear I'd still enjoy my life - shock horror - like I did before it was invented.

  12. Anonymous Coward
    Anonymous Coward

    Hey Eric? how are your NSA bosses today?

    Don't you know where they are?

    No?

    Well F**k off trying to keep 100% tabs on the rest of us.

    We don't want your shite.

    Oh, by the way, if you use your your search engine for search for me I'm not there. What do you think about it then?

    Don't worry, we don't care what you think. We have lives in the real world to live in. Worlds where Google may not even exist.

  13. Teiwaz

    "Imagine you walk into a room..."

    Before walking in, you activate your signal blocking device, which is shaped a little like those antique mobile phones. This prevents the relaxing music, selected to suite your personality type and recorded tastes from activating, the wallscreens from occassionally 'informing' you of new consumption opportunities tailored to you, and sensors that record you from operating at all.

    You perform the ritualistc spitting on the face of Eric the master controller. Then You get out a nice antique paper book and spend the evening reading in peace.

    Six the next morning the house is raided as the facegoogle took a poll the previous evening and the masses agreed that anybody who uses dark social must be a terrorist etc, and now not sharing your life 24/7 is a crime.

    1. Anonymous Coward
      Anonymous Coward

      Re: "Imagine you walk into a room..."

      "Six the next morning the house is raided as the facegoogle took a poll the previous evening and the masses agreed that anybody who uses dark social must be a terrorist etc, and now not sharing your life 24/7 is a crime."

      Welcome back to the village: where you really couldn't keep a secret from your nosy neighbors...

  14. All names Taken
    Paris Hilton

    ok? Go figure!

    If Hammonds right (Top Gear) about 'urican then that is because he does not appreciate the sense of awesome strength in a suburban, metropolitan environment.

    Strength constrained and curtailed for conventional (and dare I say it legal) duties responsibilities and sensibilities.

    Let's face it anyone with limited brain cell count can go 50 in a 20, 30, 40, ... (lack of) speedzone?

  15. Will Godfrey Silver badge
    Unhappy

    No Thanks

    Not only is this technology pyramid upsidedown it's looking progressivley more unstable.

  16. Anonymous Coward
    Anonymous Coward

    As soon as an asteroid hits Googleplex, that's ok.

    Than for many "Internet" would have really disappeared...

    1. VinceH

      Re: As soon as an asteroid hits Googleplex, that's ok.

      I say we take off and nuke the site from orbit. It's the only way to be sure.

  17. John Tserkezis

    When my cable goes out...

    ... It's like my internet disappears.

    Good luck with knowing what I'm doing Eric.

  18. Palpy

    Ah, security, vulnerability.

    Dateline, September, 2014:

    "The Internet of Things could be a security disaster waiting to happen. That's the view of Andrew Rose, a Forrester Research analyst....In fact, a recent study from HP Security Research found that 70 percent of Internet-connected devices are vulnerable to attack."

    Horses before carts. Security before deployment. Unfortunately, sec bods say that is not happening: many web-enabled devices are already deployed without basic security protection.

    Your toaster will pirate your credit card numbers. You know it will, look at how it burnt your muffin yesterday. It never liked you, really.

    Googly Eric's vision at this point seems to be, in reality: hackz will pwn your home.

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