Bundling VMAX, VNX , Isilon, ScaleIO, DSSD, etc. in one MQ report may be good for investors but not for the end-users. Different products of the same vendor show different visions, in particular in EMC which use very little synergy among different product lines.
I have many reservations to the positioning and explanations but will mention only two about IBM positioning. For Example
MQ quote:"A steady cadence of VMAX, VNX and Isilon product enhancements, new model announcements, software improvements and strategy white papers keep market attention focused on these products."
JK: The IBM DS8000 pace of development is faster than the competition. In the last 10 years IBM launched seven models of the DS8xxx, more than a double in comparison to the competition. At least twice a year IBM introduces a new model, new features or both.
MQ quote : "The lack of timely responses to competitors' new product announcements, coupled with IBM's termination of its OEM relationship with NetApp and its divestiture of its server business, has created user concerns about IBM's commitment to the disk storage business".
JK: IBM was the first to introduce sub LUN automated tiering, The Easy Tier includes the Fusion I/O cards in the POWER server, Heat Map Transfer between the DS8000 in remote mirroring or the High Performance Flash Enclosure on the PCI bus of the DS8870- all these are unique features. On the StorWize series, the virtualization, real-time compression with Hardware Compression Accelerators,etc. The XIV GUI which is common GUI.