back to article NOKIA - Not FINNished yet! BEHOLD the somewhat DULL MYSTERY DEVICE!

Nokia is back in consumer electronics with an iPad rival, the new N1 tablet, just six months after Microsoft snorked up its phone division. The Finnish firm has said that many more devices will follow. Youtube Video The Atom-powered, Android-based, mini-sized N1 enters a crowded marketplace with a price tag of just $250. It's …

Nicely specced but the lack of innovation or flair, something that Nokia of old sometimes had too much of, is very disappointing. The resemblance to the iPad mini is startling though; perhaps it's the Finns way of getting back at Apple for nicking the Lumia design with the iPhone 5C?

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A sensible strategy

The Nokia brand still has great value in the consumer market. Especially without the collateral that will dog blackberry to death.

I see this machine purely as a marker. To keep the consumer brand alive as Microsoft erase it from their products. It helps re-establish product marketing, sales and distribution divisions. In other words a foundation to build a business. Not the business itself.

It also puts them in the Android/Chinese manufacture model. Is anyone seriously suggesting they get back into manufacture of hardware & OS again? They have learnt that lesson. No, they will try and concentrate what they do best. Refining Android and the hardware to become the Waitrose to Tesco's Hudl.

There is space and done well could make Samsung look like an outdated out of town hypermarket when people want a next generation device to be more intimate, more trustworthy. Its something worth going for. If they can keep themselves focussed (unlike the old Nokia), some useful innovation and lots of luck.

Here's lookin' at you kid.

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Yup.

I was also slightly taken aback by the sheer lack of … well the NOKIA factor. Bells. Whistles. A freakishly overpowered camera. Über-quality audio-recording. Inductive charging. Anything. Yes, the true fanboy inside my chest lusts for more, lusts for high end techno magic with a killer design, made 100% by freaky Finns in Finland, along with a bonkers ad campaign concocted by Britains finest creative minds.

On the other hand, this is a well specced effort at a rather low price and most likely just a first step. So I consider this a good sign.

I also saw a lot, and by that I mean a great many, very happy comments on the web today by people who just got "their" brand back. And that made me smile.

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Anonymous Coward

Re: Yup.

Look at the price. This is a decent spec budget tablet. You won't get all those this without a significant price rise.

Nokia seem to be going for "cheap but good" unlike all the others who do "cheap and shit".

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Don Jolly - Eat your heart out

And then.. There was just the ringtone...

De da da da de da da da de de da

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Re: Don Jolly - Eat your heart out

I hate that ringtone.

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Re: Don Jolly - Eat your heart out

Not to be pedantic but it's Dom Joly.

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Well, that is all very nice but...

...does it run Windows?

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Re: Well, that is all very nice but...

"...does it run Windows?"

+1 - no interest if it only runs Android.

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Anonymous Coward

Really?!

C'mon Nokia, "Me Too!" products are what caused your downfall in the 1st place.

Innovate!!!!

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Pint

Re: Really?!

No. What caused their downfall was being forced to do what Microsoft wanted.

There seem to be two types of devices wanted nowadays - whether phone or tablet...

1. Hugely overpriced, locked down, toys with a dated interface to show that you have "arrived"

2. Android devices - more powerful ones at a higher price or cheaper/less clever ones.

Nokias problem was that they were being forced in between as...

Much cheaper than iThings but not as good as Android and not as shiny as Apples offerings but not desirable enough for the rest of us.

This device may show that they are back on track towards the mass market. Good luck to them!

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Re: Really?!

> No. What caused their downfall was being forced to do what Microsoft wanted.

No. Their downfall was already well underway by then.

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Re: Really?!

Well that is a load of crap.

The downfall was created by a management structure that was too self absorbed to really notice what was happening out in the real world. They also refused to listen to all of us at the coalface on what we should be doing about it.

Nothing to do with "me too" products. The N9 was certainly NOT a "me too" product and had the potential of nailing Apple to the wall and putting a serious dint in the advance of Android.

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Re: Really?!

"The N9 was certainly NOT a "me too" product and had the potential of nailing ..."

Then, the knight on white horse (aka Microsoft) came along and made sure none of this happened.

If the N9 was so superior, why was it not a huge success? I myself, being a long time Nokia fan wanted one -- but the moment they announce Nokia laid in bed with Microsoft, my desire vaporized!

The primary failure of Nokia was software development. Also, hardware quality issues. The design by itself was great and they had absolutely uncontested inside knowledge of the GSM technology.

But beat Apple and the rest of the pack? No way -- while Nokia was offering smart GSM phones, the others were doing pocketable computers that also doubled as a phone. It turns out, consumers were after the computers....

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Anonymous Coward

Me too?!!!

Bollocks!

Nokia was streets ahead of Apple with the likes of their N97, E7 and many other devices, but the herd didn't want to follow such innovation because they were led elsewhere.

Just wait until 3-5 years time when Apple "innovate" with an iPhone with a keyboard and wow, even a SLIDE-OUT keyboard!!! Such incredible innovation, all thanks to the spirit of St. Steve The Innovator.

Yawn. Meanwhile back in the real world the Finns just shrug their shoulders and crack on regardless with new ideas and making an honest living rather than the over-hyped US sh1t ........

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'The design of the 7.9-incher owes a great deal to the iPad Mini'

The internal components are from a similar tablet released to the market in 2011? Or the rounded corners? Little Johnny will surely be irate.

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Anonymous Coward

Mine is 7.9 long as well, but much narrower than the N1 and the iPad Mini. It's not the size that matters, it's what you do with it.

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No microsoft equals

You can immediately see the benefit of the removal of Microsoft form the company by the quality of the advertising. Hell , it's just an 8" android tablet , but with that futuristic deep bass soundtrack and elegant lines , suddenly I want want want.

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Good luck to em! With those edges, It does look like a large Iphone 6.

In the mean time, I'm not holding my breath for a n950/E7 equipped Android coming anytime soon.

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Anonymous Coward

Looks smart

Interesting design I quite like the look of it. Not sure about the Atom + Android combo though. Doesn't that rule out being able to use Netflix as it is ARM only on Android?

So essentially they are going to become an Android tablet and phone maker at the earliest opportunity. Meanwhile Microsoft take an expensive bath with that Lumia range of phones that they've bought off Nokia... Can't help but feel it is money down the drain for Microsoft. People will start to gravitate back to Nokia especially if they bring back a few classic designs with Android powering them

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Anonymous Coward

Re: Looks smart

Pretty sure most of the Nokia team of old are on the dole or have moved on.

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Re: Looks smart

.."Pretty sure most of the Nokia team of old are on the dole or have moved on."

Maybe, but a lot of us are ready to join the fold once again......

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Anonymous Coward

Re: Looks smart

Bravo! Please do! There ARE millions of people out there looking for an alternative the US-Asian crap-xis!

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strategy

here, Microsoft, have our burning platform...

hey look, here's a new one

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Could this be a rather shrewd long term plan?

Get rid of Elop and any other staff they didn't really want, and get paid a huge sum for it.

Then a few years later start making nice Android devices with typical Nokia design and styling.

If they still have the talent pool available that created things like the N900 and never released N950, then they could produce some very interesting Android phones.

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Anonymous Coward

Years later? Months it seems.

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It is after all a Nokia

I am no brand loyalist but could see it doing well, what would you rather have a Tesco tablet or a Nokia? One produced for a supermarket or one designed by Nokia and if they went with sailfish as an OS I would buy one just to try it. However Android is a safe bet for them, Nokia name with Android you could do a lot worse.

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Re: It is after all a Nokia

Is this what you're looking for?

https://www.indiegogo.com/projects/jolla-tablet-world-s-first-crowdsourced-tablet

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Coat

"Nokia said China would receive it first"

Next week: Nokia announce new fuels division, first shipments of coal to Newcastle expected in new year.

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Re: "Nokia said China would receive it first"

Receiving it?

Shipping internally from the local Foxconn outlet methinks!

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Well of course China will get it first

They just have to move them from the factory to the warehouse conveniently located next door. "Designed in California Finland" made in China is how it works, isn't it.

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Re: "Nokia said China would receive it first"

"first shipments of coal to Newcastle expected in new year"

That's not funny anymore. Coal is no longer shipped to Newcastle as there are no nearby powerstations that use it so there's no point. Oh! Now I see where you're coming from!

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Re: "Nokia said China would receive it first" @disembodied John Brown

That was never the joke. The North East used to have many coal mines, and used to export the coal to other parts of the country and abroad out of Newcastle. So the ironic joke was that there was no point in shipping coal to Newcastle because they had enough of their own.

Now the North East has no coal mines, and also does not export much of anything at all out of Newcastle.

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Re: "Nokia said China would receive it first" @disembodied John Brown

brown ale. lovely, lovely brown ale.

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Re: "Nokia said China would receive it first" @disembodied John Brown

"The North East used to have many coal mines,"

Having been born, bred, raised and still live in the NE a few miles from what is now only "the site of" Westoe Pit, what was one of the UKs "superpits", I can only say "whoooosh!"

(For clarification, after most of the pits shut down, coal, mainly from Australia (Newcastle, I think), was shipped into the Tyne, hence the reversal of the "joke".

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Re: "Nokia said China would receive it first" @disembodied John Brown

"brown ale. lovely, lovely brown ale."

Brewing moved to Gateshead quite some years ago and has since moved to, IIRC, Tadcaster in Yorkshire. They dropped the claim for regional protected status on the name on moving brewing out of Newcastle.

That's almost like the Nokia --> MS Lumia, to get back on topic

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Megaphone

Nokia laughing at Microsoft..

basically. They no longer have Elop and his trojan policies, no need to waste time and resources making products that nobody wants (Windows Phone, Windows RT), they can make things that people DO want.

Well priced, well spec'd Android tablets.

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Anonymous Coward

Re: Nokia laughing at Microsoft..

A vastly downsized Nokia using an OS they can't influence, competing with established Android OEMs like Sony, Samsung, HTC, LG, Motorola.

I can see it working out really well can't you?

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Anonymous Coward

Re: Nokia laughing at Microsoft..

basically. They no longer have Elop and his trojan policies, no need to waste time and resources making products that nobody wants (Windows Phone, Windows RT), they can make things that people DO want.

Well priced, well spec'd Android tablets.

They don't make anything. They are merely a Foxcon rebrander now

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Re: Nokia laughing at Microsoft..

Which is a shame as the Nokia mobiles division of old probably were probably one of the most eco-friendly manufacturers (insofar as disposable consumer products can be eco-friendly).

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Anonymous Coward

Re: Nokia laughing at Microsoft..

Why would they WANT to "influence the OS"? Google are doing a fine job of that. What Nokia are doing, is delivering services ontop of that, making people want to buy their products instead of competing products, from companies like you know, Sony, Samsung, HTC, LG, Motorola, all also have no intention of "influencing the OS".

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Re: Nokia laughing at Microsoft..

I doubt many people bought Nokia phones because they had their own OS

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Re: Nokia laughing at Microsoft..

Is there any actual evidence that this is a Foxconn design rebadged for Nokia? Sure, it's manufactured by Foxconn, but then they've been making stuff for Nokia for a decade or more, that's a whole different kettle of fish do doing the original design work.

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Re: They are merely a Foxcon rebrander now

On their way to becoming the new Apple then. :-)

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Not a problem licensing the name out, it's exactly what Google does with their Nexus tablets.

The bigger concern is why there doesn't seem to be a Google Play store. Didn't Nokia want to (abide by and) sign the contract with Google giving them access to the Play Store in return for sticking to certain specifications, etc.?

There is the possibility that as they are just "dipping their toes" so they didn't want to commit fully yet. After all, Android makes it a lot easier to create a product from scratch without having to commit to certain companies by signing contracts (as anyone is free to grab the open source AOSP files), and is probably part of the reason why they didn't go for Windows (even if it's "free" for OEMs, you still have to sign a contract and stick to certain restrictions, etc.).

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> Didn't Nokia want to (abide by and) sign the contract with Google giving them access to the Play Store in return for sticking to certain specifications, etc.?

That's the main reason why they never went Android in the first place.

Nokia have an enormous investment in services. What used to be Ovi is now Here (or just Nokia) and supplies a whole lot of really good maps and other shit which Google would relegate to "thing in App Drawer that you never use because of all the Google services". That would have been basically pissing away everything they spent on making those services (which are still Nokia, not Microsoft) excellent.

Google Play was always the problem. Not Elop, not burning platforms, just Google.

Not that anyone here wants to admit it.

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@ dogged,

Really? Google where the problem? Google produced the OS!! Nokia had their own OS's that Elop stopped developing & stopped product launches, burn't his platforms and jumped onto the M$ rescue ships that sunk. Thankfully the Nokia Platforms look like they can be rehabited and start producing again.

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Linux

maps and..

Well my defunct devices N8 and N9 , still have functioning maps, probably due to their being a seperate limb.

If this device might get Sailfish on it, I would say it looks nice.

I really like the idea of Android being a normal user process on my system.

I don't like being a normal user in the Android system.

P.

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Re: maps and..

"I don't like being a normal user in the Android system."

Amen to that...

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