"mobile first, cloud first"
Advertising first...
Robbing you of your privacy first...
Locking you into proprietary software first...
etc...etc...etc...
Microsoft is expected to reveal a new moniker for its Windows operating system at an invite-only event next Tuesday. In recent years, under the stewardship of Steve Ballmer, we've seen Windows 7 and Windows 8 names appear on Redmond's flagship product, after the launch of the disastrous Vista brand. But now, with new boss …
"Robbing you of your privacy first..."
That's Google motto, MS would infringe Google copyright on data stealing....
Since when has that stopped Microsoft? Besides, they rob you of your privacy every bit as much as Google. More, in fact, because Windows now ensures that even your searches on your local computer are streamed to Bing, attached to your Microsoft ID so that they can track you and the contents of the files on your local computer.
Google rob you of your privacy, but at least they're somewhat up front about it. Microsoft lie like a fucking rug about it, put millions into bashing Google about it, then do it twice as hard.
That's the nice thing about Google (and by extension Apple iOS cloud services). I know they have all my data, I use their services for the quick search that uses the info they have collected.
Windows and Linux (etc) is for local private, safe and reliable use. I don't want the two mixing (go away Ubuntu searches through Amazon!!!).
"Besides, they rob you of your privacy every bit as much as Google."
No - no they don't. Microsoft always ask first and the default is always not to send data. Unlike the Borg's products such as Chrome - which are spyware by design and by default.
"More, in fact, because Windows now ensures that even your searches on your local computer are streamed to Bing, attached to your Microsoft ID so that they can track you"
Not unless you specifically agree to it. It's off by default.
"and the contents of the files on your local computer.""
No Microsoft products report back on the contents of files on your local computer.
@AC -- "No - no they don't. Microsoft always ask first and the default is always not to send data."
Have you seen the express settings when installing Windows 8.1? The default is to send data to advertisers and Bing. You have to use the customize settings not to. And then if that wasn't bad enough, it is unclear how to use a "local account" on Windows 8.1. Everyone, and I mean everyone, should always use a local account, no exception. I've met more than 5 people who suddenly could not log in to Windows 8 and the common thread was they all have a Microsoft account. Only twice was it related to the WiFi not reconnecting, the rest were using a wired connection. Twice is coincidence, thrice is a trend.
Defaults don't matter when you can't use the fucking thing unless you agree to hand over your data. Such as Hotmail. Let's have a conversation about a French journalist, shall we...?
As for it sending off the contents of my local computer, of yes it fucking does. With every search information about what's on your local computer leaks to Bing.
Microsoft robs you of your privacy at every turn, but likes to play innocent. They aren't.
Throw out your biggest brand name, essentially your identity, great plan!
MS just need to recognise that mobile and desktop are different and reinstate the desktop features from Windows 7. Then they need to tell everyone that it ISN'T Windows 8.
Instead they want to nail a stake in the heart of their business.
or Windows Rondo -- round and round as fashions change and later repeat. Visual effects one year, plain background and capital letters the next, then visual again...
Nothing changes, but there is the Parkinson's Law of programming: software expands to fill the available hardware.
My educated guess is it will simply be called 'Windows' and it will lay the foundations for their Windows in the cloud strategy whereby they charge you ££ a month and you get the latest security updates / patches and the ability to log on from anywhere with your profile / software as it is all hosted in the lovely Microsoft Cloud.
There will be a meatier enterprise version, but that will probably be given a different name