Re: We need a follow up story
There's an excellent post on Kalzumeus about the assumptions that programmers (and plenty of other people) make about names and how they're often wrong: http://www.kalzumeus.com/2010/06/17/falsehoods-programmers-believe-about-names/
You say "1 word made-up name" but plenty of people in the world only have one name - e.g. about 20%-ish of Indonesians.
You might think that that is a cultural oddity of no real significance but the Indonesian market is 245 million people and its economy grew 6-ish% last year. In my finest South Park ski instructor voice: if your social media can't handle the names of your new user base, you're gonna have a bad time.