Howdy from Texas USA (no, not all of us wear boots and make love to a bottle of Maple Syrup) where we have the Moto Maker (The phones are assembled & shipped out of Texas so I got mine in 3 days). I went with the Turquoise rear body, orange-chrome buttons & camera ring with a black front... it LOOKS GREAT. In many of our local stores, they have a sales setup that allows you to see ALL the colors and feel the textures available. Some colors like Black and Red have a rubber feel. Most have a smoother feel. Those with a pattern have an older Moto texture feel (shown in this review).
Why I choose this phone, when my previous Motorola has such a poor camera? Size & feel. Its 4.7" screen in a body that is smaller than my previous 4.5" phone. Most of the other phones are simply huge and getting bigger, harder to fit in my pocket. My Moto X is barely bigger than my OLD Samsung Galaxy S1 with a 4" screen. I don't use protective cases because I don't destroy my phones, I want them small as possible and whats the point of a nice looking phone that you can't see or touch? I cannot stand the feel of the cheap plastic glossy backs on Samsungs and LG. But as we see, newer Samsung and LGs are coming out with NEW phones with a nicer feel. I considered the HTC One, but the beautiful metal body is generally cold, but on another personal level, I can't stand having the power button on the top. HTC still takes the best photos of any Android phone. LGs have moved the power/VOL to the back, I simply don't like it. My wife is okay with it and may get one soon.
The camera is the weakest feature on the phone... best from Motorola, but it doesn't compare to Nokia 900/1000 Lumias and is lower-middle range compared to Samsung S4/LG2/HTC One. But its FLICK to Camera mode does WORK better than I thought it would and it CAN be turned off. There is almost NO options for the camera. Other than FLASH / HDR / Slo-mo / Shutter sound. Its UI is super simple. Camera defaults to STILL mode... pressing the Video Camera = REC video mode. Press STOP, and it reverts to Camera mode... which MAKES great sense. Pressing anywhere on the screen = Focus & shoot. The Moto-X camera doesn't include styled shots (B&W / Exposure / etc) *BUT* those features are part of the gallery instead.
I do with the Moto X had a removable back like the G so that I could replace or change out the backs when I want to. The G's back covers sells for $15USD. In the USA for the Moto X, they *JUST* came out with 9 new back covers and 3 new accent colors. ARGH! 4000 possible combinations! 31 rear colors / styles. I like that I DO NOT have the basic black phone, my phone will stick out more when I lay it down.
PS: I named the back of my Phone "AMIGA"