Not the full story
You don't appear to have reported on the full story here - which is no surprise as no-one appears to have a clear understanding as to what the penalties actually are (including Spanish privacy / data protection lawyers) - but perhaps you can use your journalistic skills to provide a more comprehensive understanding of the action.
I am referring to the fact that the text of the sanctions does not just mention the fines it also talks about a termination order. Many privacy people have been engaged in discussion over this for the past 24 hours and what it actually means. It has been suggested that Google have been ordered to terminate -all- data collection across all their services until such time as they obtain explicit consent from Spanish users.
This means no scanning Gmail and targeting ads, no Android data collection, no search, no doubleclick collection etc. Did you look into this? Of course the fine is paltry but if the termination clause means what it is currently being interpreted as - it is a far more significant penalty than the fine.