Microsoft has rewritten an Xbox One web promotion that backfired when it was branded sexist by upset gamers. The tech giant has apologized. Online outcry was sparked by an Xbox.com web page that generated for owners of the new console an email to convince their non-gaming loved ones to pick up a controller and start playing. …
Ah yes - the army of political correctness marches on. The phrase made no mention of gender but apparently the PC stereotype police succumbed to the stereotypes themselves by assuming it was a female utterer. But i realize they're just doing their job of preventing the hordes of young impressionable girls from running off to knitting school simply because they think they have to. Of course the subtext is that knitting is somehow below gaming on the totem pole of importance so shouldn't knitters be upset at the PC police for devaluing knitting? Damn - yes! I'm upset!
"from what I hear my female students talking about, the reason girls are not playing X-box is they would rather be playing PlayStation."
They are right - PSN is like the "women's football" of online gaming and is far better suited to you lasses than XBL....
Not sure if you could call it desperation or incompetance. Either way, they prove yet again that they have a real problem listening until their intended public bites them in the situpon. Not really the best way to do business, really.
Merkan corporates seem to be making a habit of this lately... <cough>google+</cough>
It's like their "scroogled" campaign. They make these actually funny mugs with "keep calm while we steal your data" and a Chrome logo, then ruin their own joke by cluttering the reverse side with their campaign logo and slogan. I'd have [tried to have --- sold out!] bought one otherwise, even with the delicious pot/kettle irony.
Humor is not their thing.
If they had an option for knitting but didn't mention crochet then they can expect a massive flame attack from enraged crochet aficionados all over the world... unless, like the one I know, she's sitting in bed, crocheting, watching "Homes under the hammer", and probably doesn't know what an "Xbox" is.
So the Zombies got the brains, then.
I knitt. I learned when I broke my arm: It was good theropy for recovering from the muscular atrophy that occured while my arm was in plaster. I still knitt. I find it helps with some lingering issues from that incident. I'm not particularly good at knitting as all I do it for is the theropy, but I have managed to produce several 'Dr Who' scarves over the years.
So I take great exception at the sexist assumptions being made by those complaining.
As Stretch said, complete sense of humour failure. I dont care for the Xbone or Microsoft but see the campaign for what it is, a bit of cheeky banter. The fact it drew on knitting is just extreme nonsense. Remember it equally stereotypes men/boys with "best multiplayer service that filters out jerks" .
I'm sure this will get many feminist back up, but frankly I'm f*****g fed up sexism and equality issues being raised when they arent any.
Equally fed up with the emasculated men who try to fight for women's rights. I will let my wife loose on you, she will kick your sorry ass.
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