Carry on spending, corpobitches. Rooted Android with AdAway; la-la-la-la-la, I can't see you.
UK ad-slingers spent TWICE as much smearing sales-bluster on mobes in 2012
The amount of cash splurged on mobile advertising in Blighty more than doubled last year to £526m, as the global recession continues to have little effect on the eagerness of marketers to fill folks' every screen with ads. According to beancounters at PriceWaterhouseCoopers, who totted up the numbers for the Internet …
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Wednesday 10th April 2013 12:32 GMT Don Jefe
Yes, but people who block ads are accounted for in the penetration forecasts so you don't matter. The idea is to get the ads in front of as many eyes as possible, not every eyeball. They know they'll never reach every potential customer directly so they count on peer to peer advertisers (formerly known as word of mouth) to carry the message to you for free. You'll most likely hear the message, directly or indirectly, from someone you know and that's really the ultimate goal. A personal reference from someone in your 'circle' is worth 10x over a random ad display. The ads you see (or don't) are only a tiny, tiny part of advertising. That's why a lot of marketing depts have a bigger IT budget than the IT dept.