Sorry, our expectations have been set -- watch what we want, when we want it. Gone are the days where we all huddled around the TV eating our dinner on TV trays and watched whatever is on, holding our bladders for the next commercial break. That is so generation-before-last. It's way too late to train users to go back to that paradigm.
It should have been apparent that video on demand would increase network usage, but the attempts to build out for that have been inadequate. A possible compromise might be to spool selected content to the device to be viewed later, if the DRM details could be worked out. But broadcast TV? The time has passed.