Overpricing => falling sales
I'm not surprised Dell's PC numbers are down. When we came to quote a client for a few additional PCs in November, and asked Dell to give us prices for some SFF Optiplexes with identical spec to ones ordered a year earlier, they came back with prices that were higher than the original machines. And then by the time the client made up their mind about six weeks later (about something they'd said was "really urgent") and actually placed the order with us (sending a cheque through the post to cover the pro-forma we issued), Dell had withdrawn the specific models we wanted, so we asked them to come up with an equivalent, current, Optiplex and they came back with an even higher quote. In the end, they did match their own (by now almost) 2 month old quote, but they nearly lost the deal.