They cost too much. Make them cheaper and they might sell better.
Sales of Microsoft’s Windows RT-based Surface tablet are off to a “modest” start according to chief executive Steve Ballmer. Ballmer is reported to have given the update to French news site Le Parisien. Microsoft’s chief executive also used the occasion to boost January’s release of the Intel-based tablets. Ballmer described …
I thought it was going to be another 3 months before he's out after removing the start button and doing the most moronic deck chair rearrangement imaginable...
But November as of November 13th, its already official...
Now the board just have to dump Ballmer and Microsoft might manage a turnaround...
It needs to be better than everything else, if it is to muscle its way into the market, and missing features like GPS and an sd-card slot are just stupid design choices. Especially when the product is not even competitively priced against its rivals.
Hard to understand the thinking, unless they are hoping that the possibility of running Windows 8 across tablet/PC/Laptop/phone is going to be enough to swing it for punters to buy their tablets.
If they want to make inroads, it needs to have all the hardware features its rivals have, and be cheaper too.
its over priced, under spec'ed and a M$ product so its about as cool the surface of the sun. No one is going to want it.
It always amazes me that companies seem incapable of assessing whats required to sell, take a look at the Blackberry playbook and the palm products, there are lessons to be learn all over the market, all you have todo is to read, if they only ever read the register its obvious they are going to struggle from the offset.
No shit Sherlock - because the clues are out there and you dont need a detective to find them. I think even Bing may contain the answer...
There might be more to it than a collective incompetence of the marketing drones in this area. Though it's hard to believe I actually came out with a statement like that...No, I think the problem here is that they saw what Apple did, and decided they had 3 choices;
a) copy and undercut without compromising "perceived quality". Which has proven harder than expected. Maybe the plastic vs aluminium is something to do with it. Who knows.
b) copy Apple wholesale; form factor, pricing/margin model the whole shebang and hope people associate their product as being identical to an iPad. Which has failed for some, as their either end up in court (unfairly or otherwise), or can't match Apple "perceived" quality levels at this price.
c) Differentiate. Snag here is that that takes them down very niche roads, and so far these niches are much narrower than expected. Or by tweaking the form factor, and in the process alienate the "I want an ipad, but don't want an ipad" crowd. And then some have just arsed it up royally in a hurry to get to market (eg aforementioned Playbook).
MS could do well here, but they need to think about instilling "coolness" and some USP's into their products, as it's certain unique.
Low res screen, virtually no apps, and not compatible with existing Windows apps, high price, poor UI ( Metro or what ever they're calling it these days ), no desktop apps are allowed so direct x86 -> ARM ports (recompilation) is out. That means a complete rewrite for the new RT API. Good luck convincing software devs to do that Ballmer.
Just to show the ugly rectangles for colour-blind people?
Oh, wait, I see - Mr Ballmer must have finally learned BASIC's graphics functions!
SET BACKGROUND COLOR "green"
...Wow, look at this!
SET COLOR "magenta"
BOX AREA 100,300,100,200
...Yippee! Quick! Run it into production! I've made it myself!!! It's gonna be big!!!
..I still don't see why I would want to pay 600 quid for something as locked down as an iPad, but backed with the software library of a washing machine.
Moreover, what software it does come with isn't fantastic- and the "included" version of Office isn't allowed to be used for "commercial" work. I blink in a bewildered way at exactly what the "value proposition" is here- maybe other folks are the same.
(Also, regarding WinPho takeup.. "ha HA!"</nelsonmuntz>. Even if people wanted the bloody things, the stupid exclusivity deals make them all but impossible to get.. When a device isn't all that popular to start with, requiring people to jump through onerous hoops to get one isn't going to drive sales to a particular piggy vendor, it's going to make them buy something else.)
I think the Touch keyboard/cover actually comes with it?
I'm waiting to see what price the Surface Pro comes out at. Samsung have their to ATIV branded tablets at the moment which run Windows 8 Pro, one is Atom and 32-bit based, the other is an i5 and 64-bit. Both are a little pricey, but the Atom version is a little less than the top spec Surface RT.
Interesting they didn't try commenting on all Windows 8 Tablets across the board to get a higher sales figure.
When they comment on Windows in general, I think they tend to list how many "Installs" there have been so far, which I think includes installs done by companies like Dell, it doesn't mean every machine in that number has been sold. That's another way they could have inflated figures if they wanted, "Windows RT Installs".
Give it a few months and after christmas there will be a lot more competition. If the Surface RT was £200-£299 it would compete a lot better with the iPad, I bet there will be RT tablets in this price range within 6 months, even if they aren't surface devices.
"People might be waiting for Surface with Windows 8 Pro to come out as that will be a really small table/laptop."
Here's something that seems to escape a lot of people when thinking about the Surface keyboard:
This is a "Foil" type keyboard, which is absolute crap if you actually going to use this for any amount of typing.
You'd be 100x better off if you bought ANY old tablet and a matching bluetooth keyboard from Logitech or Genius or any number of Chinese bluetooth keyboard knockoffs.
You'll be able to pick these up for £199 in six months.
Microsoft think they can copy the Apple model and the thicko's, er, great-unwashed, er general public will just buy them like zombies.
Not so: If you want the Apple experience, you have to buy their hardware. If you want the MS experience, you can just go buy the DVD and install it on your laptop. What do I need to buy MS hardware *for*?
If MS want to be Apple, then they need to stop selling Windows (all versions) as shrink wrapped products, and become box-shifters. Like Apple.
"Given the general dropping sales in the PC business coupled with Microsoft’s relatively small inventory of Surface machines, it’ll be interesting to see IF Surface can hit Microsoft’s million milestone. "
There, fixed the last line for you.
It was obvious from the start that unless MS released the RT at the rumored $199 price pointthen it would be a big fail.
No-one will buy a tablet that is the same price as an ipad unless they are specifically looking to buy it for the OS.
A top end transformer or Samsung can sale as people want android not iOS and the best hardware with it on, otherwise they pay the same and buy an ipad. If this had come out at the $199 range even if an extra $50 for the special keyboard then it would have sold as can be seen by how many here said they would get won at that price.
MS once again have misread the market and realeased something that is overpriced for what it is but unusually lacking in features whereas other software like say word is packed with them that most people never even know about lat alone use.
MS can't afford to sell it as a loss-leader because none of the OEMs will make Windows tablets (remember the OEMs need to pay MS for the software licenses). Many of the tablet OEMs are also computer manufacturers and might be tempted to show MS the finger on PC software in retaliation.
What MS cannot afford is that their hitherto loyal/trapped (depending on your perspective) OEMs start pushing high-end Android devices as an alternative to consumer laptops. e.g. an 11.6" Transformer-like device could wreak havoc in the back-to-school market.
It also doesn't help that the advertising doesn't exactly say or show what it is - a few people who know I work in IT have asked me "what's that new Microsoft thing with the dancers?" As I said on here when the ad first appeared, all it says about Surface is essentially: oblong, flap, multi-coloured keyboards, dancing. Very energetic, but what is it and what does it *do* and what is it *for*? At least other vendors actually show the thing they're selling in use, be it a phone, a tablet, a laptop, whatever, even if the way they're using it (playing a piano, splitting the atom) isn't what the majority of people will actually use it for.
Yeah, the ad is completely pointless - agency gone mad I think. My girlfriend (who is not at all tech savvy) had no idea what it was showing. They should do an ad just showing it in action, I've always thought tech ads are a bit overblown. I want to know what it is, what features it has and how much it costs. If those equate to something I need I'll buy it, I don't care if the ad has hundreds of people dancing.
Buy a Microsoft Surface? Not bloody likely. This is direct from the warranty statement from the MS Store web site in Canada:
"... use in countries not listed in the warranty may void the warranty and your product may not be eligible for in warranty or paid warranty service."
So I void my warranty if I so much as turn it on in an unapproved country and they won't even let me pay them to fix it? They must be joking but unfortunately it doesn't seem so. Perhaps they have been smoking something...
It also says the included Office Home and Student software is " not for use in commercial, nonprofit, or revenue generating activities." So what does that leave? Staring at the nonexistent start button?
Biting the hand that feeds IT © 1998–2019