Or Apple could just pay more. It's not as if Apple can't buy Samsung, Apple need $50-60 billion more to buy with cash so say 9-12 months from now. The problem is Samsung or anyone else dosn't know what Apple are planning, so do you outbid Apple just for the sake of it? I think this has something to do with NFC and paymant systems but what are they planning?
You can't just outbid Apple whenever they choose to try to buy a company, that is reactive and a waste of money since Apple can just come back and offer you newly aquired emploess a $1 million signing bonus. You have to have a plan and be willing to fail now to succed later. Or as Samsung do, willing to get fucked later to get in a position where it dosn't matter.
Given how Apple seem to work, im sure they have 3 back up plans. I really admire both companies, both are ruthless when it comes to business though they work in different ways. I suspect Samsung will become much more Apple like and that will be fun to watch, I think the Chinese copycats are going to be seved a lesson in business by Samsung and Apple will be the first trillion dollar company.
OK they need to come out with an iPhone click /iPod XL /iPad mini/nano/whatever but as it is said we live in interesting times. Will Samsung become the Sony of the 80's, I think they could, fuck knows what Apple could do as they have already moved beyond Sony.