I found the whole report a bit schizophrenic. On the front page from Capgemini link the speedometers suggest improvements in performance on account of using data analysis -
a. is actually 6% (assume this for 3 years ?)
b. perceived to be 26% (last 3 years)
c. expected to be 41% (next 3 years)
This tells me that a lot of top execs are perhaps deluding themselves about what is in fact happening with the performance of their organisation. Also if they are spending more than say 5% of their revenue on data analysis they may well be wasting money.
The other thing I noticed was the organisational silos were a big problem, and yet they seemed to want to analyse external data (which presumably is freely available, after all any of the executives could look at the companies face book page and count the 'likes' etc). How is this the case?
The rest seemed to be statements of universal truths, that is:
> 75% of respondents believe their organizations to be data-driven
OK, so I am top dog of an organisation selling stuff and I am going to completely ignore any customer surveys, and so on? Don't think so? It is difficult to understand why the other 25% are even in a job.
> 9 out of 10 say decisions made in the past 3 years would have been better if they’d had all the relevant information
and 1 out of 10 really does need firing surely?
> 42% say that unstructured content is too difficult to interpret
Yea but you knows if you want to earn gazzillions of pounds/dollars more than us peons surely you should give it a go?
> 85% say the issue is not about volume but the ability to analyze and act on the data in real time
Isn't this pretty standard management 101? Apart from having a top notch golf handicap, this is management?
Oh well maybe I just haven't read this correctly.