Help the underdog - then kill them
Having worked with both SuSE and Canonical products (SuSE at work, Ubuntu at home), I'm less than impressed. SuSE is much less supported by commercial programs than Redhat, and I find SuSE has some curious holes in its distro (Just today, I was wanting to use Mudflap - but SuSE 11.4 doesn't have the gcc-mudflap package for gcc 4.5). And I am much less than impressed with the direction Canonical is taking Ubuntu (I've installed 12.4 on my old 10.4 machine - and now it won't suspend, it won't do Bluetooth, and don't get me started on the twin train wrecks that are Gnome3 and Unity).
Just as Microsoft partnered with Nokia, who had become an underdog in the cellular business, Microsoft is partnering with the weaker of the Linux crowd, the better to bring down the stronger. And once that stronger is brought down, guess what will happen to the "partners" of Microsoft.
The serial stupidity of companies astounds me - companies keep partnering with Microsoft, and being greatly harmed by it, and yet more companies line up, saying "Yes, but we will be DIFFERENT!"