I find it very odd that no one has mentioned (or even remembered) how Apple views iTunes and the App Store.
If you read all the industry reports and earning calls, Apple sells hardware. The App Store and iTunes merely reinforce the ecosystem (hate using that term) that drive a future sale. They've even said that the ecosystem is pocket change to the wider business of selling kit.
But then we have Amazon, who are making a loss leading Fire who will be driving their full ecosystem (shoot me) to make up the sales to cover the loss they are making on the hardware.
If Apple are failing to make serious amounts from the ecosystem (bleh), then why should Amazon succeed?
And why should Amazon succeed on a product that is a cheap and nasty like the Fire, when they have the perfectly acceptable Kindles which have been good sellers in the past, that do have a large following (remember the hullaballo about iPad screens and reading in the daylight??), and the fact Kindles (non Fire) probably do make money?