It wouldn't be more expensive for Apple
...Because in the end they have a tendency not to care at all about certain customer rights.
I don't know how things are going in other countries but in the Netherlands its demanded by law that people who buy an electronic device such as an iMac or iPhone are entitled to 2 years of warranty.
There is however one company who obviously doesn't give a damn about the law and sells its stuff with 1 year worth of warranty. If you want more you'll just have to pay up for "enhanced warranty". Something which is totally in violation with Dutch law. This has been known for years now, and only recently did a Dutch consumer TV program report about this through usage of hidden camera's and the likes. The result is quite shocking to say the least.
The impact even went so far that one employee apparently got tracked down and fired. Only because he mentioned (unrecognizable before the hidden camera) that the customer was right about being entitled to 2 years worth of warranty but that the one year was an "Apple policy" so they couldn't help her.
The obvious problem here is simple: being right is nowadays something totally different from getting your rights acknowledged. If you have a defective iMac for example and Apple refuses to help you I guess you could take it before a court. But at what costs? For the price that will cost you you can easily get yourself a new PC. So people don't bother...
It wouldn't surprise me if this end in the same way as the antenna issue; "Consumers are dumb and only need to change the way in which they operate their phone".
Needless to say, but as long as stories like these continue to surface time and time again then I'm really not in the very least tempted to try out any Apple hardware.