back to article Nipples and teen lesbians sexy even when ironic, ASA rules

The Advertising Standards Authority has put the kibosh on an ad for Duke Nukem Forever that confronted post-watershed viewers with pole dancers, schoolgirl lesbians and multiple nipple flashes. The ad regulator said it had received 34 complaints about the ad, shown last June, that had questioned whether it was "offensive and …


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  1. h4rm0ny

    Sex bad...

    Vilolence good!

    1. Brewster's Angle Grinder Silver badge

      Increase in world population due to procreation - bad...

      Reduction in world population due to acts of senseless violence - good!

      Yes, the ASA are green.

      1. Anonymous Coward 101

        More like...

        ...Reduction in world population due to acts of senseless wanking - bad!

    2. Anonymous Coward
      Anonymous Coward

      Hmmm, we seem to be turning into America

      "two girls in the club, who were dressed in school uniform and had their hair in bunches, and were about to kiss"

      Ohnoes!!1! Won't someone think of the children?

      1. Anonymous Coward
        Anonymous Coward

        "two girls in the club, who were dressed in school uniform and had their hair in bunches, and were about to kiss"

        sounds like a pretty standard Saturday night out around these parts. Good times :)

    3. stucs201

      Or as I once heard someone say

      Showing people being nice to each other will get you an 18 rating much faster than showing them killing each other.

    4. Anonymous Coward
      Anonymous Coward

      Sex is only "good" when its done by popstars so it seems. Then it has a "meaning". The more you undress the more popular you can become (at least you can expect some good media coverage). Singing? Duh, who cares about that; that's sooo 1980's.

      Well, just call me old fashioned :P

  2. Z-Eden

    These censorship guru's always have me confused.

    So gunning things down, general death and mayham are fine but show a bit of nipple and good lord are you in trouble. How dare you corrupt the children!

    1. Anonymous Coward
      Anonymous Coward

      Reminds me of when Carmageddon was released in Europe. Germany was not allowed to show blood being squished out of people as they got run over, it had to be green.

      So it's OK to drive over people and generally act like a psycho in an automobile, so long as it's green blood not Claret!

      1. defiler Silver badge


        Yeah - carmag got censored all over (not just in Germany) with green blood and "zombies". Didn't exactly take long for someone to grab the artwork out of the demo (with people and blood) and stuff that into the main game. Worked with the 3DFX Glide patch too.

        Them were the days!

      2. Anonymous Coward
        Anonymous Coward

        Well, the German version did not include people - the green fluid came from driods, which replaced all human beings walking the streets in the game.

        1. defiler Silver badge

          German Carmageddon

          Droids? Seriously? I didn't realise that. The UK version had all the people changed out for zombies. And some guy working for the local newspaper in Birmingham called Alan Pope I think (too lazy to look it up right now) went on a crusade regardless with the glorious soundbite "ban this sick filth!"

          Needless to say, the box I picked up had a sticker on it saying:

          BAN THIS SICK FILTH! - Pope

          Classic marketing. :)

    2. Marvin the Martian

      I don't see why kissing schoolchildren should even be mentioned.

      It's not like its depiction is anywhere near breaking any law. Or am I missing an obvious point?

      1. Graham Marsden

        @Marvin the Martian

        Regrettably, now, under one of the Thought Crime laws that Blair's minions brought in, "two girls [...] dressed in school uniform and [...] about to kiss" could be classed as kiddie porn since they're in school uniform, so it's possible to assume that they're under age.

        What this does to St Trinian's films I don't know, but it's probably not good.

  3. Anonymous Coward
    Anonymous Coward


    "The ad should not be broadcast again in the post-watershed time slot, it ruled. However, it OK'd the spot for post-11pm viewing."

    Should have read:

    "The game should not be displayed again in the general release slot of game stores, it ruled. However, it OK'd the game for bargain-bin display".

    1. Annihilator

      Further correction

      "The product should not be displayed in the general release slot of game stores, it ruled, judging that it barely passed as a game and so was breaching trading standards"

  4. Andrew Baines Silver badge


    Crap game, needs provocative advert. Nuff said.

  5. Destroy All Monsters Silver badge

    "pole dancers, schoolgirl lesbians and multiple nipple flashes"

    Bored already.

    "The ad regulator said it had received 34 complaints"


    1. Delbert

      can we protest

      It's a historical fact in the UK that a disproportionate amount of credence is given to the wishes of a tiny minority of 'moral guardians' unelected protectors of the majority its a pity there is no way to answer back to put things into perspective like pointing out that free choice is just that free . if you don't want to know about a game with pixelated naked dancers then look away. 50 million viewers swayed by the wishes of a few hundred.

  6. Nextweek

    Whats the point in the ASA?

    By the time they make their rulings the advertising campaigns are over.

    1. tmTM


      Perhaps thats the point tho, the advertiser gets to run the campaign to completion then in 6 months time when it's all been forgotten and they don't care the ASA says it was naughty.

      The advertiser and company don't loose out and the ASA appears to be doing something to protect our innocent minds.

      The real question is who bothers to file a complain against a computer game advert - do they not realise that not even the watchdog gives a damn about it?

    2. spiny norman

      What's in a name?

      The whole thing is set up so pretty much the only complaints that get through are the "think of the children" moral outrage type, or so blatantly untrue that only a moron could possibly be misled. And, as you say, by then the campaign is over.

      If they had genuinely been set up to protect standards, they would have powers to proactively can cringingly awful adverts on grounds of protecting the nation's mental health. I'm sure many Reg commentards would willingly join a judging panel if asked.

      1. Intractable Potsherd Silver badge

        @spiny norman - here's my manifesto!

        I promise to get rid of the following:

        1. The one for ("choo-choo-choose" ... a mini-gun!)

        2. Anything for 118118

        3. Any advert containing meercats, especially ones with stupid accents.

        Vote early, and vote often!

    3. Anonymous Coward
      Anonymous Coward

      I think it is so that

      advertisers can get more bang for the buck on their ads.

  7. Anonymous Coward
    Anonymous Coward

    a robot

    ... marching through a street, this is, this is... DISGUSTING! Disgusting, disturbing and, and... revolting, yes! I was only lucky cause me son was out in his room playin this dukethem thingy, so he didn't have to witness this obscenity. But, nevertheless! Where can I complain? :(

  8. GettinSadda


    This sounds like the sort of stuff you get on the X-Factor most weeks, even before the watershed. But you can't show animated versions of the same stuff in the ad breaks, even post-watershed?

    1. Not That Andrew
      Big Brother

      Because cartoons and video games are EEEEVIL! (officially so thanks to the latest "Extreme Pornography" laws)

  9. Natalie Gritpants

    What's with the pixelated bottoms

    I anybody really offended by a bum? I'm not talking about goatse but just normal buttocks. They even did it on the X-factor, whereas I would rather they pixelated Louis Walsh into oblivion.

  10. mark 63 Silver badge
    Black Helicopters

    34 complaints?

    34? is that a lot? is that public outrage levels?

    So all i have to do to get my competitors adds banned is complain 34 times?


    I bet in this case it was John Carmack prepping for his 'Rage' release

    1. myhandle
      Thumb Down

      Totally agree

      34 complaints should read as having an implicit 50 million or so thumbs up. I wonder if when cool ads like that happen you can send the ASA an anti-complaint/thumbs up and cancel out the idiots complaints?

      1. Anonymous Coward
        Anonymous Coward

        not quite

        34 complaints should read as 50 million or so saying 'meh'

        lack of complaint != approval

        However, like the idea of upvoting an ad.

    2. BorkedAgain
      Thumb Up

      "I would rather they bulldozed Louis Walsh, Simon Cowell and the whole god-awful bunch into a pit and set fire to them..."

      There, fixed that for you.

      (I might actually watch that...)

  11. Anton Zeelie

    So 34 people complained.

    What percentage of the UK population is that? Approximately 5.67e-5 % which is completely negligible.

    And then the broadcasters/advertisers/etc have to make changes?

    I think there is a HUGE number of people who for example thinks soap operas on telly should be banned, as it is tasteless etc - this won't ever happen.

    Please - OFT, if you get at least 1% of the population complaining, MAYBE then you can start asking for changes, but this absolute minority of people should be told to wake up, smell the coffee and grow up.

    There are MUCH bigger issues in the country that needs to be addressed, and I am sure that there are THOUSANDS of people who agree on these changes, but said issues won't ever be addressed....

    1. Annihilator


      If only 34 people watched it, that would be quite high.. Right argument, wrong baseline.

      Besides, I thought it was pretty much established fact that according to the Daily Mail metrics, one complaint = 1 trillion offended people. So we can safely assume that 34 trillion people were offended by this :-)

      1. Anonymous Coward
        Anonymous Coward

        I watched it, and didn't complain.

  12. nichobe

    Duke Nudem

    Scenes in the ad included "digital representations of naked women pole-dancing in a strip club and a full frontal view of a CGI woman wearing only thong-style pants"

    For those who haven't seen it -

    1. Voland's right hand Silver badge

      Someone needs to show these muppets what is an explicit advert

      These are by the way _ALCHOHOL_ adverts:

      Some rather sh*** vodka:

      Some local "toxic waste":

  13. Anonymous Coward
    Anonymous Coward

    What's the point.....

    of advertising a game on TV? Do they actually think that gamers watch TV?

    1. Matt Bryant Silver badge

      RE: What's the point.....

      Ah, but that is the source of the (tiny number of) complaints. What happens is the missus insists on some "quality time" together (i.e., not staring at the back of the gamer's head), so you end up pretending to enjoy one of her fatuous soaps in order to placate her. Imagine how angry she gets when her "quality time" is interrupted by said Duke Nukem ad. The numbers say it all - a grand total of 34 gamers were being forced to suffer "quality time" during the run of this ad campaign!

  14. Bernard M. Orwell Silver badge

    O Rly?

    "The gyrating women were "overly sexually explicit" even given the time slot, while "in the context of other scenes with sexual content, the ad appeared to link teenage girls with sexually provocative behaviour."


    I have two words in response....

    Music. Videos.

  15. Graham Bartlett

    Can we have another complaint?

    The game was offensively crap. (Hell, I didn't get the attraction last time around either.)

  16. Captain Underpants
    Thumb Down

    I particularly liked "the ad appeared to link teenage girls with sexually provocative behaviour" - sounds like an awful lot of the teenage girls I went to school and university with. And frankly, if the worry is that someone's taking social protocol lessons from a post-watershed Duke Nukem advert, we may as well admit at that point that society as an overall structure has already failed completely.

    1. PsychicMonkey
      Big Brother

      I'm glad I read before posting....

      I was going to make the same point, although I wasn't lucky enough as a teenager to know many, I know via my wife (and to be fair just looking around these days) that teenage girls are linked with sexually provacative behaviour.

      If thats right or wrong is a different debate, but seeing it in an advert isn't going to change how things have been for at least the last 20 years, and more like the last 40 years.

  17. Anonymous Coward
    Anonymous Coward

    "the ad appeared to link teenage girls with sexually provocative behaviour"

    lol, I suggest they walk down the street

    1. Dave Bell

      Or watch one of the original St Trinians movies.

      St. Trinians v. Duke Nuke'em? We know how that will end

      1. Intractable Potsherd Silver badge

        @Dave Bell

        "St. Trinians v. Duke Nuke'em? We know how that will end" - Yep: with the girls on top!

  18. Johan Bastiaansen

    Porn for beginners?


  19. Lamont Cranston

    "the ad appeared to link teenage girls with sexually provocative behaviour"

    Just imagine that. Won't somebody think of the childr... on second thoughts, that likely to get people in trouble.

  20. Anonymous Coward
    Anonymous Coward

    Sex for the kiddies

    The whole reason video game makers use sex in the games is to get the hormone crazed kiddies... of all ages, to blow their wad of cash on Vid games.

  21. Yet Another Anonymous coward Silver badge

    You think 34 is bad

    One person in Canada complained about Dire Strait's "Money for Nothing" and it's permanently banned from airplay across Canada!


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