Really? I mean, really? Is there some Wheel Of Infantile Names that tech companies use to brand themselves / their products? Was there an industry-wide agreement to name social sites by using *er words and cuttin the last 'e'?
I was in a discussion about this on IRC (which if made now would presumably be named something like 'Bloomr' or 'Gevoo') where I posited a set of rules to generate stupid business names.
The two most hideous ones I could come up with were actual startups - complete with pale blue layouts, 'beta' tags, and a row of icons for facebook, twitter, digg, etc etc.
First, real business names all change names that everyone knows to nearly identical '...ent' brands, and then new businesses start using nonsense letter combinations that would be laughed off children's placemat.
Note: I just checked he two example nonsense names I wrote above. Bloomr, thankfully, is free (though it -is- the handle on someone's startupnation profile), but you'll have to drop any plans to use Gevoo. It seems to be a project on google code.
Maybe I should start a consultancy...