Nice...
...err, I mean that's outrageous. Yes, that's it. Outrageous.
Now, what was that she said about 11 percent harder?
Reebok has to fork over $25m to the US Federal Trade Commission (FTC) for talking out its arse about its butt-toning footwear. The FTC decided that Reebok had falsely claimed its EasyTone walking shoes and flip-flops and its RunTone running shoes could fight the flab on leg and buttock muscles. “The FTC wants national …
Assuming the things work like MBTs.
I've been wearing a pair (of MBTs) on and off for about 18 months, and they definitely have a positive effect.
Currently I have a 45 minute walk to and from work, and I would estimate that a week of this is about equivalent to an hour's yoga. (Focused on the lower back and backs of legs.) Obviously going for a walk in them is not a sensible alternative to the gym, but when it is otherwise dead time, it is worth the effort.
I don't regret spending the £130 on the pair (and I'm a tight git).
Fortunately I don't have an arse like that girl in the advert, because despite the name I am male.
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Yes, but these are supposed to make it quicker...and don't call me shirley....
It's the same as Special K is low in fat (but stupidly high in sugar), if you eat that, you become a 6ft brunette with an hour glass figure.
Advertising is designed to make you feel shit, but showing what you could be. So as a consequence they more shit you already feel about your life, the more you're likely to belive this shit.
The number of intelligent women I know that got taken in by this and other "super-toning" items (please, FTC, look at Fitflops next) is just beyond belief! Even now, I have pointed them at the FTC website and they STILL prefer to believe that some miracle pair of shoes is going to do what only a proper exercise regime can. I'm not just talking Dizzy Janes here, the number even includes a GP doctor with the medical knowledge that should be able to see right through the scam, but she still insists "oh, they always use models, it's to show the possible outcome"!
Using a model/athlete to demo exercise/diet products and fool the gullible into thinking they can look the same? Without effort, of course.
Surprised that Reebok got spanked. They must have gone out of their way to exceed the already pretty high level of bovine excrement usually being bandied about.
You mean that when adverts for fitness gimmicks show incredibly toned and muscled athletic types demonstrating the products those people *didn't* get their bodies from simply using that product but actually do a lot of *other* exercise *and* eat properly?
My illusions are shattered...!
Reebok, like Nike, do make some very nice quality running shoes. But they're the expensive ones. The bottom of the range stuff they make is really no different to the no-name bottom of the range stuff. Like Intel, they have the expensive stuff, and then the Celerons. Don't assume just because they make some very good expensive shoes, that the cheap ones are any better.
If you want some extremely good specialist shoes, by the way, check out the ones by inov8. No, I'm nothing to do with the company - I've just always liked their shoes a lot and they're worth a look if you want to be as fit as the lady in the ad. (Small print: some running may also be required).
Pretty much every commercial for any 'health' or 'beauty' product is guilty of this.
How about the ones where some average looking guy hoses himself down with some obnoxious smelling cologne spray and suddenly women are tearing his clothes off?
Or the ones for women's mascara showing a model with what looks like a ferret glued to each eyelid?