back to article Domino's to serve pizzas on the Moon, apparently

Despite the fact that man has stopped going to the Moon, Domino's Japan reckons this is a good time to plan an outlet there. dominos_restaurant_moon2 An artist’s impression shows the restaurant with a two-storey dome and a basement level made of steel plating where the pizzas will be prepared. Staff are expected to sleep in …


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  1. Robert E A Harvey


    Chap I was at school with won a seat on the first Pan-Am flight to the moon. I think he still has a ticket.

  2. JDX Gold badge

    see the progress of their pizza in real-time

    I can do that here in the UK.

  3. The Unexpected Bill

    Domino's Pizza

    (it'll surprise me if I'm the first to say it...)

    It's Domino's Pizza...does anyone really eat that stuff? This is the same company that once ran a radio ad with people saying terrible things about their product, after which they claimed to be "improving" it. From where I was standing, their pizza went from bad to worse around that time. At least it's cheap.

    Therefore, I postulate that it makes little practical difference if their new location is indeed intended to be on the moon. Although I'd love to know how they plan to get it there...

    1. hplasm Silver badge

      Cheap but foul?

      Most people I know think it tastes great but is expensive?

      Which side of the pond are you on?

    2. Trokair 1


      I have to say that I quite enjoy their new recipie. Terrible as the commercials are the product has actually improved.

    3. DrXym Silver badge

      Tastes okay to me

      It's a takeaway / delivery pizza service. It tastes okay and has some pretty (comparatively) innovative choices for customers such as half & half, low fat cheese etc. Biggest gripe is it's homogenous so one branch serves the same damned food as another. There is no variety and it does not help that the chain is predatory and kills the local competition.

      1. Kevin 6


        Its a franchise that is how most work. Goto a McDonalds, Burger king, Subway, or Wendy's the one down the block will sell the same things as the one you are at. That is how franchises work.

        Most franchise owners will invalidate your franchise if you do not buy your ingredients from certain distributors, or make modifications to the recipes, and are caught. I know an owner that was booted out of a franchise for making changes to the menu.

        As for Dominoes their pizza is alright for the cash only other place similarly priced place(which is also a franchise) is Little Ceaser's but IMO Dominoes blows them away.

    4. Fibbles

      17 quid for one pizza is not cheap...

      They are tasty though so it's always wise to have some bogof vouchers to hand.

    5. mark 63 Silver badge


      cheap? really? you must not be in the UK, its normally about 3 times the price of other pizza shops and into the lower end of the restaurant price range.

      I wonder if they got planning perms for the moon?

      1. Shakje


        it's cheaper than Pizza Hut and about the same as Papa Johns, which are the only real pizza delivery chains we have. In terms of "dirty pizzas" you're always going to pay about half the price for the same size of pizza, but that's the absolute minimum. If you watch the offers you should be able to do all right. For instance, there's an offer on at the moment which is any pizza any size for £7.99 collection. Considering how much better they actually taste (I haven't met anyone who doesn't like a sizzler...) that's a bargain. Two for Tuesday effectively makes it half-price, and the last time I ordered on my phone I got a £7 voucher. I don't know any pizza restaurants (by that I mean Franky and Benny's or Pizza Express) where you could get a meal for two for £10, never mind other restaurants.

        1. mark 63 Silver badge

          true, but cheaper at the pub

          true, but cheaper at the pub,

          At many pubs near me you can get 2 meals for 6 pounds - leaving enough change from a tenner for 2 pints of beer!

          and these are sit down meals from a menu , brought over by a waitress ,

    6. Anonymous Coward
      Anonymous Coward

      Dominos Pizza (in the US)

      There was a ONION (newspaper) bit about how bad Domino Pizza really is (check an ONION.COM to see if its still available).

      Domino's pizza is so bad I was at a party and the host served them. I called out for a delivery of a great local pizza. Everyone wanted the pizza that was called in and the Domino pizza was left in a soggy mess on the table. The end game is no one that has any taste buds orders a Domino's Pizza.

      We should alert the UN because if Domino's really opens a moon pizza service we should becareful as we could get in trouble for distributing food that is poison (to at least other alien life forms). There should be a treaty set up that disallows this type of monstrosity as we could be running afoul on space relations of the galaxy.

      1. This post has been deleted by its author

  4. ElReg!comments!Pierre Silver badge

    Warning Flash website

    The website you link to is a flash-only jobbie apparently. Which makes it better than a simple publicity stunt: a publicity stunt run by clueless morons.

  5. Stewart Knight


    30 minutes or it's free right?

  6. J 3

    Null title exception

    "leading to the suspicion that this may be one of those crazy marketing stunts Japanese companies are so fond of"

    It took you that long?

    1. boatman

      flash-only jobbie

      flash and job dont mix well

      1. ElReg!comments!Pierre Silver badge


        Nicely done; I'm ashamed I didn't think of it first. I don't own fruit-branded kit myself so I tend to forget these little details. And miss obvious jokes. Drat.

        My gripe was more about clueless morons who:

        -do not provide a non-flash version of their crap

        -are unable to code Flash compat detection properly, forcing people to spoof their user-agent if they want to access the Flash crap.

    2. Cameron Colley

      The founder has to apologise in person too.

      If The Deliverator fails.

  7. Anonymous Coward
    Anonymous Coward

    *** cynic alert ***

    I see the Dominos ad agency is in full swing.

    Just look at all this free publicity they're getting...

  8. DrXym Silver badge

    How to get free publicity

    "We're going to serve pizzas on the moon". FFS

  9. martin 62
    IT Angle

    what will they say?

    will they say "one small step for man one giant leap for Domino's pizza"

    1. Haku

      re: what will they say?

      "That's one small slice for a man, one...giant pizza for mankind"

  10. Anomalous Cowherd Silver badge


    They'll be mining the cheese I presume.

  11. jake Silver badge

    Why buy drek when you can make it yourself in about the same time, for less money?

    Make pizza dough in bulk & freeze it in portion size. Same for the sauce(s).

    In the time it takes to thaw the dough & sauce, the oven heats up and you can get whatever toppings you want chopped up. Simply roll out the dough, assemble, and bake. Pizza isn't exactly rocket science; it's just a hot open faced sandwich ... and a great backdrop for leftovers.

    And as a side note, Domino's isn't pizza. It's cardboard with artificial ketchup-like substitute and a variety of tasteless toppings with poor mouth feel. IMO, of course.

  12. Tomato42 Silver badge


    >this is only taking place in Japan, not in the US

    Since when is moon in Japanese jurisdiction?

    1. phear46

      le tit


    2. Yag


      Pizza dough can be made in less than 5 minutes... what the point of freezing it?

      I agree for the sauces and some kind of toppings however ;)

      1. jake Silver badge


        Proper pizza dough is a yeast bread. Takes more than five minutes. The following is a recipe I came up with at Uni ... Works great with a bread machine[1] on the dough cycle, but I originally used a large bowel & wooden spoon. Can be quadrupled if you have a large stand mixer[2] and know how to use it.

        1 1/3 cups water

        1/4 cup good olive oil

        3 1/2 cups all purpose flour

        1 tablespoon sugar

        1 1/2 teaspoon salt

        2 teaspoons SAF yeast

        Mix it all together one way or another. Knead by hand or machine. Let stand, covered, in a warm place until doubled. Turn it out onto a floured board, and give it a quick knead. Separate into two portions. Either form into balls and allow to rise in a warm place (or refrigerate for up to 24 hours), or form into "pucks" and wrap in cling film, then into a zip top bag and freeze for up to 4 months. Makes two 12 to 14 inch pizzas.

        To bake, press out the dough onto a lightly oiled baking sheet[3], working outwords in a circular motion with fingertips. Take your time, so the dough stays "relaxed". Top with whatever floats your boat. Throw into an oven that is cranked up as high as it'll go (450F or 500F for most home ovens; a good outdoor gas grill can usually hit 650F or so, and works well).Check after 6 or 7 minutes, and burst any large bubbles with a fork. It should be done in 12 to 15 minutes.

        Serve with ale of choice. I prefer Lagunitas Maximus :-)

        Allow the frozen dough to thaw in the fridge overnight. Allow refrigerated dough to come up to room temperature for an hour or so before using.

        [1] Don't laugh. Bread machines are handy for small batches of dough. My foreman's daughter calls hers "the pizza machine" ... Usually available at thrift stores for a couple quid. Look for one that can make a 2 pound (1 kilo) loaf.

        [2] KitchenAid 600 series, or similar ... 14 cups of flour makes a LOT of dough!

        [3] If you have a stone & peel you already know all this, so why are you still reading?

        1. jake Silver badge

          Bowl, BOWL!

          ::hehehe:: That was a bad typoe ;-)

        2. Anonymous Coward

          Sorry lost me....

 big a cup should I use, I mean the one I have a work is massive, but some at home are small?

          1 1/2 teaspoons of salt? Well there goes my heart....

        3. Ru
          Paris Hilton

          There's only one thing that should be measured in cups

          And it isn't an ingredient of pizza.

    3. Cameron Colley


      Possibly people buy rather than making so they don't spend 45 minutes making a pizza that doesn't turn out right, then have to go for a takeaway after all. Not everyone is good enough with dough to get it right every time, especially if it's late at night, they've been drinking, or they've just come to the end of a 12 hour stint in front of a PC.

      1. jake Silver badge

        @Cameron Colley

        My pizza always turns out "right"[0]. It's called practice. Kinda like coding in C ...

        It never fails to amaze me how many computer geeks[1] have absolutely zero idea where food comes from, or how food is assembled ... Learn to cook, people! It's probably the second[1] most important hack that good old HomoSap is in the process of figuring out!

        [0] It's not necessarily always what I planned on, but it's always tasty.

        [1] The first would be water management. IMO, of course.

    4. Alan 6

      Emergency Pizza

      Emergency Pizza is even quicker

      1 slice white bread

      1 jar of ketchup

      Toast bread

      apply ketchup


  13. Matthew 25

    September is the wrong month

    April Fool!

  14. Anonymous Coward


    Did anybody else see the loop-de-loop bowling alley down in the basement?

  15. SweetV


    Did you really use the word "reckon"? Really?

    1. jake Silver badge


      I reckon so. It's part of the vernacular 'round these here parts.

      Old English, via middle English. First used in the 1200s, pardner.

  16. Dive Fox


    I'm surprised no one threw Wheatley or the Space Core in the image as a Where's Wally-type gag.

  17. Jean-Luc Silver badge

    Obligatory SnowCrash reference

    It seems like one of the 3 things Japan is planning to be good at is delivering Pizza.

  18. Anonymous Coward

    They're going to drop a clanger with this.

    It'll piss off the soup dragon too.

  19. James Woods


    sorry im not buying pizza or any food for that matter from people that live at the pizza shop.

    we've all seen the dominos employee videos bathing in the kitchen sinks and picking their noses.

    just think what your pizza will have if they live there.

  20. Christian Berger Silver badge

    Very sensible

    Instead of spending money on wars, it would be far more economical to spend it on pizza places on the moon.

  21. Blofeld's Cat

    Deep pan crisp and even...

    Our local home-delivery pizza firm manages to produce a pizza that looks as though it was created in low gravity, and which arrives at a similar temperature to the lunar surface.

    It's not rocket science - it just involves a moped, potholes and a delivery rider with no sense of direction.

    1. Anonymous Coward
      Anonymous Coward


      "and which arrives at a similar temperature to the lunar surface"

      ... so somewhere between -233C and +123C?

  22. nyelvmark


    It's interesting to see that the name of this company is 'Domino's' (including the apostrophe, which seems to imply that the company is owned by a mister/ms Domino). But then surely the possessive form should be "Domino's'" (with two apostrophes), as in "I ate a Domino's' pizza last night, so I can't come to work today".

    (sigh) If only language was logical...

    1. ArmanX

      But would it be pronounced...


    2. TeeCee Gold badge

      Re: Possessive

      It's a bit simpler than that, it's "Domino's" as in "Domino's Pizza" (i.e. the fact that they have something, in this case pizzas, is intentionally implicit in the name).

      Thus "Domino's" as the name and "I ate a Domino's pizza last night...<etc>" are both correct.

      1. Anonymous Coward
        Anonymous Coward


        And what would the Plural be?


        (As in the Honda that spawned the Rover 400)


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