Google is Making A Mistake Alienating Active Twitter Acct Managers
I think Google will rue the day it decided to put more emphasis on its Plus instead of Tweets. Tweets are real time relevant and keep track of things in real time.... It is the pulse of the Internet, not some untried technology used by less than a tenth of one percent of Internet Users like Google Plus.
Second, Google's new search in and of itself keeps locking up various machines ( that I work from ) with it's new search technology, "suggesting" finishing my sentences for me, which I do not want, and I am going to start suggesting my clients use other search engines which is about all I ever use Google for anymore anyway.
Third, I think Google is making in roads with Android, and Mobile Search is and will continue to be where the market is headed with coupons, locality based searches, and the fact that most consumers have always done business within 5 miles of their doorstep. Google should focus on Mobile Apps, Local Search, and Local Advertising as opposed to worrying itself on another social product that nobody wants and possibly alienate the active Twitter users, LinkedIn, and FB.
Lastly is the recession. Social Media in general, right along with more specifically Twitter and Facebook only have this honeymoon period because of the great recession of the last 3 or so years. It has been the perceived notion ( true or false is besides the point ) that Social Media is FREE by corporate decision makers, or in the very least, Low Cost marketing. This perception, that companies could network virtually free by getting it's employees to blog, and open Twitter accounts, and get on LinkedIn sounded great on the surface. We all know it takes more than just opening accounts, it takes PARTICIPATION. But the trend was prominent, and gained momentum, and Social Media sites like the Big 3 have benefited greatly from this recession. It is quite possible that corporate decision makers would not have been swift to get into Social Media had this FREE perception not been there in the first place. And of course, once the competition gets into setting up profiles, companies lose by default by not participating. With the end of the recession, and by studying the long term effects of social media overload, we might see a dramatic shift AWAY from social media, and the whole industry evolve and innovate away from existing models entirely.
So when we see that the entire trend into Social Media may only be ephemeral, gOOGle placing so much emphasis on controlling the market and tweaking it's algorithms back and forth to prejudice competition can alienate active users who benefit from their own platforms. To give an example:
We posted a new article on Scribd yesterday. A national holiday no less. That article received over 500 hits in it's first 12 hours using only Twitter to drive traffic to Scribd. Google was NOT involved in anyway. No organic search for the topic originated one single hit. NOT ONE. So the Traffic to be gained by participating with Twitter and recognising the search capabilities and social benefit of Twitter will far outweigh alienating the user. Frankly, the author is contemplating taking down his BlogSpot blog ( owned by Google ) and transferring all his articles over to Scribd simply because he doesn't see Google playing fairly.
I have to go, I have accounts to manage. Great Article. Great Writing. THANK YOU for taking the time to pen it. Lonny Dunn Tweets at @ProNetworkBuild