The death of innovation through marketing...
Actually, Intel media boards and units are rather good. This is especially so for the more recent ones which are based on Atom. It is a pity that none of that tech has made it into proper consumer equipment. Netbook which eats 7W, supports OpenGL and can play full HD on any screen size with flying colours anyone? For a 120 quid (that is what the BOM translates into for retail prices after you add a battery)?
Guess not, that will cannibalize the precious GMA and CPU sales. It is delivered only into STBs and only because if it does not fit that envelope it will not be able to fight against Broadcom, Arm, Motorola, etc. Giving this to consumers will also p*** off Microsoft as the platform performs with flying colours only under Linux (that is the default environment for these SoCs).