Now all they need to do...
Now all they need to do is stop corralling their users into a 'gated' environment where the only things you can buy and install are from Apple directly. They also need to stop telling their users what they can and can't do with their devices.
I'm going to sit here semi quietly waiting for the great Apple user blow back when they suddenly go all 'Logans Run' on Cupertino.
...I guess the less said about iOS5*cough*Android the better...