If there is any sense, this should become the norm for television viewing.
- Why should I arrange my life around a TV schedule predicated on single sequential channels?
- Unlike home brew torrents arriving from overseas, advertising is more likely to be retained and seen.
- Better targeting and stats for the ads that are seen as compared to broadcasting to a guesstimated audiences of unknown engagement.
- How many people are already making multiple copies of the same shows with their own PVRs anyway?
Done right, this can rely on laziness and make it easier to pay a few bucks for a subscription and be subject to some adverts than mucking around with torrents. Everyone wins except perhaps the broadcasters. It's a pity we've just sunk a bomb into digital broadcasting.