this can only end well
A European Union directive on web cookies that comes into force next month was today endorsed by the UK government, with some caveats attached. Communications minister Ed Vaizey said the UK.gov had no plans to "gold-plate" the EU regulations by bringing in additional measures. However, the Department for Culture, Media and …
Strangely enough, sites that are well-programmed (oh I don't know - like The Register perhaps?) work perfectly well without cookies. And ask *explicitly* if you want to you use the facility of cookies to make your visit more convenient.
So how soon will we get the advertisers weaseling out of "do not track" settings in headings by saying they only apply to cookies and not to gifs/falsh-cookies/dom-storage/technology-X, so it's fine to track people...?
The ads should appear with an icon you can click if you DO want to be tracked, not the other way round.
Nice try tough.
I love the way the government is trying to act all surprised as if the EU has dumped this on them, ignoring the fact that they've been involved in it from the beginning, again nice try!
The IAB solution is only a tiny part of the story - and as pointed out - the wrong way round.
Browsers themselves will never be the right vehicles to control your data at a granular level - or according to local/regional regulation.
An alternative is needed that enables consumers to take control over their web experience and data privacy, and give an opportunity to build trust with brands/networks that they are prepared to share their data with.
That solution will be coming soon.
Under the European Privacy and Electronic Communications directive, UK-based businesses and other organisations running websites that track their users' cookies will be required by law to obtain "explicit consent" from visitors to their sites.
When they say UK based does that mean bricks and mortar?
Shouldn't that be European based since its a European directive?
How will "explicit consent" work?
Put a cookie on to say you DO NOT want to be tracked?
Isnt this a form of tracking anyway?
And if you clear your cookies, are you asked again?
Or put a cookie on to say you DO want to be tracked.
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