Virgin Media's iPlayer
"Virgin Media will be annoyed by this since it wants to offer iPlayer through its set-top boxes but disapproves of YouView. As it stands, it has to stream iPlayer over its cable TV feed rather than the internet, yielding a lower quality image."
Why would Virgin Media be annoyed? They already offer a higher quality BBC iPlayer and iPlayer HD service via their cable set tops. Their new TiVo boxes also offer a dedicated flash based BBC iPlayer app. This is a blow to Sky, not Virgin Media.
"The solution is obvious: eat humble pie and join YouView."
It's up to YouView to eat humble pie. Virgin will meet or beat anything YouView is able to offer including a superior quality BBC iPlayer service.
"But it may not have to. The "exceptional cases" clause provides the BBC with a get-out that lets it work with YouView-phobes on dedicated players for their boxes. Even so, the Trust said such cases should only be considered when "the BBC's costs for development and maintenance would also be fully reimbursed". "
Virgin already covers the costs of providing a dedicated iPlayer service via its set top boxes. As such, it's able to offer, as noted by the BBC, the highest quality iPlayer service in the UK.