Interesting, but for whom?
Certainly an interesting collection of people with more than just Big Blue juice in their veins, but to whom are they selling their services? I would have thought the vendors would be loath to share a marketting resource for the sensitive nature of some launch marketting, which would seem to leave this new group chasing the after-launch marketting market, which seems quite well served by cross-industry marketting companies. Unless this is aimed at the channel? If so, it's unlikely you'd get so many names onboard without a good business case, and given their IBM backgrounds you have to wonder are IBM looking to outsource their channel?