"Steve Jobs thinks the Cloud Is The Future"
Does he? When did he say that?*
Steve Jobs' vision seems to be what it always was; which involves selling a hardware device with some pre-installed software on it.
Maybe by focusing on how much more, the device can suck in and make use of, with each iteration, he's hit a sweet spot in consumer experience (and maybe Apple are having to provide some degree of on line service, just to join up the reasons for having the device in the first place) but its definitely about the device, at Cupertino, and not about the 'Cloud'. On the whole, 'The Cloud' isn't profitable - or relies on things like ads revenue - and that's not a Cupertino way of operating.
Even iTunes was all about the iPod, and not about iTunes - regardless of much it ended up shaking up the music industry in the end.
*"The Cloud" is actually the term promoted by Microsoft for on line services, and it certainly seems that, at Redmond these days, you either think "the Cloud Is The Future" or you're looking for a new job.